Merkle, a leading technology-enabled, data-driven performance marketing agency, has made a major investment into the expansion of its in-housing solution as it launches a new ad tech consultancy practice in EMEA. The new ad tech consultancy gives clients the ability to access Merkle’s full range of services and talent across its addressable media, customer strategy, […]
DWA, a Merkle company, has announced that it has hired Rob Gold to serve as its UK Managing Director, based in London. Rob was most recently Managing Partner at Zenith UK, heading up the planning teams and clients at the Publicis agency. At DWA, Rob will be instrumental in providing strategic leadership and counsel to […]
Customer engagement agency STACK has announced the appointment of Merkle’s Andy O’Brien and Ian Skinner to expand its management team. O’Brien will join as Head of Data Planning and Skinner will become Head of Data Science. Both will work across strategic clients and report to Chief Data Officer Mark King, who joined in March as […]
Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’. Namics’ digital experience, creative and service design expertise complements […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Simon Rice to the dedicated role of Data Protection Officer (DPO) for the EMEA region. In this newly created position, Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation GDPR) law, which came in to force across […]
Merkle, a leading technology-enabled, data-driven performance marketing company, has promoted Adam Guilfoyle to the newly created role of head of agency sales at Merkle Periscopix (MPX), following an unprecedented run of new business wins this year. Adam joined MPX, Merkle’s performance media agency, in March 2017 as commercial lead (programmatic) and since then the agency […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Merkle Periscopix has been appointed as one of the first three accredited agency partners within the Google Shopping ecosystem, following a raft of changes. The announcement comes as Google Shopping opens up to Comparison Shopping Sites (CSS) in the European Economic Area and Switzerland, resulting […]
Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven performance marketing agency. In MENA, Merkle will be led by Rudy Banholzer, formerly the managing director of full-service social media agency Your Social prior to its acquisition […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has appointed Margaret Wagner to the new role of executive vice president, growth officer for EMEA. Merkle EMEA has rapidly expanded to 1,300 employees, with 14 offices across five countries, since its first major European acquisition in 2015. It is continuing to aggressively build its offering in […]
Merkle, a leading technology-enabled, data-driven performance marketing agency, has boosted its Customer Experience (CX) team with two senior hires in EMEA, amid ambitious plans to expand the division in the region. Guy Howland has been appointed to the newly created role of creative director, with responsibility for leading a team that delivers data-driven creative solutions […]