Analysis recently released has revealed the UK population’s online habits during Christmas and Boxing Day 2015. The most common times people went online were between 4.00pm and midnight on both days. Furthermore, there was a huge jump in ‘second-screening’ – on Christmas Day this year nearly half (48%) of all UK web traffic was done […]
ZenithOptimedia has unveiled its 10 trends that show how technology will enable consumers to become increasingly mobile in their behaviour, presenting new engagement opportunities for brands. Building on ZenithOptimedia’s recent research report with GlobalWebIndex – The Mobile Imperative – which found that young people around the world will spend more time accessing the internet via […]
Want to be besties with your kids this Christmas? Help is at hand in the form of SpeakEmoji. As a way to round off the year in which emojis took over the world and became Britain’s fastest growing language, SapientNitro is launching SpeakEmoji to help parents and relatives break through the kids’ smartphone trance by […]
Most Contagious is an annual, uniquely curated innovation event in London staged by Contagious Communications. It celebrates the biggest innovations and analyses the most impactful marketing from the year to decipher what influence these will have on the immediate future for brands and advertising. On 9th December, we at MarComm News managed to nab a […]
The mobile messaging war continues to heat up, and Facebook Messenger is betting that its size will make it everyone’s all-in-one app. The California-based company announced a partnership with Uber that lets users hail a black car from Facebook Messenger. The feature is rolling out in the US with plans to expand internationally. People can […]
Homewares and furniture retailer Habitat has unveiled its new eCommerce platform, designed by digital commerce consultancy Salmon, which aims to capture a mobile audience and take advantage of the increase in traffic it has seen over the last year. In the past 12 months, the brand has reported a 35 per cent increase in traffic […]
Twitter is launching its new Moments app in the UK on December 15, showcasing how it can streamline the experience of using the social networking site. Available on Apple’s app store and Google Play, the service aims to curate the best pictures, tweets, headlines and stories gathered from across Twitter for viewing in one handy […]
Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving. Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A […]
Three has launched its festive campaign – Merry Birthday, to celebrate everyone in the UK with Christmas time birthdays – as the network continues its mission to make things right for the British public. Let’s face it, having a Christmas birthday can suck – from the joint presents, to the nights out that never happened […]
Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film. A sequel to their launch film ‘Super Easy Life’, the new film – titled ‘Super Sweet Dream’ – centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere. […]