Daunted by Shakespeare? There’s an app for that...
Samsung Electronics UK has teamed up with the Royal Shakespeare Company, supported by ad agency Cheil, to launch a new app starring famous actors, a rapper and a beatboxer to bring Shakespeare to life for 11-18 year olds. The Android app, called RE:Shakespeare, features interactive games and videos and is hosted by RSC ambassador, David […]
Cannes Lions International Festival of Creativity – June 22, 2015 – Virool, the fastest growing advertising technology, released a new mobile site that plays matchmaker for thousands of advertising and marketing executives set to descend on the South of France this week for the annual Cannes Lions International Festival of Creativity. Known as “Cannes We […]
Samsung is helping people to show their appreciation for dads this Father’s Day via a social media campaign, created by Cheil UK, called ‘#DadIOU’. In the run-up to Father’s Day, Samsung is asking its followers across its social media channels to tweet @SamsungUK a message to their dad with an IOU for the chance to […]
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons […]
Sony is getting people in 48 cities around the world to take and share photos on their Sony Xperia smartphones showing the extraordinary things they see and do over the course of 48 hours. The ‘48hr campaign’, created by TMW Unlimited, is part of Sony Xperia’s new ‘Everyday Extraordinary’ positioning and will launch globally on […]
Samsung has produced a new piece of online content to coincide with today’s launch of its flagship Galaxy S6 and S6 edge phones. Created by Cheil UK, the video features UK star and host of ‘The Late Late Show’ James Corden. The ‘James and Wilf’ material has gone live across Samsung’s owned media, digital and […]
Samsung is set to host the UK’s biggest Twitter treasure hunt with a digital and social stunt to support the launch of its Galaxy S6 handsets, developed with Cheil UK. The ‘#GS6IsHere’ activity, which launches April 10 for one day only, aims to create a frenzy of noise and interaction around the new smartphones. Samsung […]
Samsung is set for a retail first with a campaign, developed with Cheil UK, that will put it centre stage in the world’s most famous department store: Harrods. The activity will see Samsung take over the majority of the retailer’s window displays and is the first time the retailer has let a technology brand take […]
Samsung is spreading the love to its friends and followers this Valentine’s Day via a social media campaign, created by Cheil UK, called #LoveNote. In the run-up to Valentine’s Day, Samsung is asking its followers across its social media channels to email SamsungLoveNotes@gmail.com with their Valentine’s message for that someone special and that person’s Twitter […]
Leading European airline Lufthansa has created a world first Augmented Reality (AR) app to drive awareness of its new class of seating; Premium Economy. The pioneering app, designed by Space, represents a new and innovative type of AR experience, designed to launch via a basic pen drawing on an A4 piece of paper – typically […]