Samsung & Cheil UK create personal Love Notes for Twitter

Samsung & Cheil UK create personal Love Notes for Twitter

Samsung is spreading the love to its friends and followers this Valentine’s Day via a social media campaign, created by Cheil UK, called #LoveNote. In the run-up to Valentine’s Day, Samsung is asking its followers across its social media channels to email SamsungLoveNotes@gmail.com with their Valentine’s message for that someone special and that person’s Twitter […]

Space delivers world first for Lufthansa

Space delivers world first for Lufthansa

Leading European airline Lufthansa has created a world first Augmented Reality (AR) app to drive awareness of its new class of seating; Premium Economy. The pioneering app, designed by Space, represents a new and innovative type of AR experience, designed to launch via a basic pen drawing on an A4 piece of paper – typically […]

Cheil UK demonstrates value of beacon tech with ‘Cheil Break’

Cheil UK demonstrates value of beacon tech with ‘Cheil Break’

Cheil UK unveiled an innovative new app called Cheil Break to demonstrate the power of beacon technology as a powerful driver of loyalty between local communities and retailers. The app, currently being trialled internally among Cheil’s own workforce, has three central features: Loyalty – entirely beacon powered, the loyalty system is being piloted with ‘Cash […]

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Samsung’s Galaxy S5 campaign takes a holistic approach to empower people

Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola readies ‘unorthodox marketing’ for Moto X launch

Motorola is readying an “unorthodox approach to marketing” to back the European launch of its forthcoming flagship smartphone the Moto X as it looks to build on the sales success of its predecessor the Moto G. The stand-out feature of the Moto X smartphone, on sale in the UK from 1 February, is its touchless […]

Creativeland Asia unveils Canvas Blaze smartphone creative

Creativeland Asia unveils Canvas Blaze smartphone creative

Sistema Shyam TeleServices Limited (SSTL), which provides telecom services under the MTS brand, recently announced the launch of Canvas Blaze, a Dual SIM CDMA + GSM Smartphone preloaded with data and voice benefits for six months. Creativeland Asia, India’s leading independent communications company has conceptualized the communication campaign of Canvas Blaze Dual SIM for television, […]

Maynard Malone expands team with FMCG & mobile marketing experience

Maynard Malone expands team with FMCG & mobile marketing experience

Digital creative agency, Maynard Malone, hires five specialists including head of delivery senior appointment as demand for digital marketing services continue to grow. The new appointments have extensive experience in working with worldwide FMCG brands, both in agency positions and client-side and managing director of the London based agency, Ameet Chandarana is positive that their […]

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