SNAP London has been appointed by Adnams to conduct a review of their brand strategy and positioning, covering all areas of their business. Over the last eight years, Adnams have seen significant change and growth across their business – revolutionising their brewery, building a distillery, developing their wine business, tackling the low/no alcohol market, refurbishing […]
The Dune Group has appointed ZAK as creative agency for the footwear retailer’s new brand, Head Over Heels. This follows a pitch process run through Creativebrief. ZAK, who specialise in connecting brands to under 30s, has been appointed to introduce the brand to an audience of dynamic, ambitious and style-conscious women, who are done with “fast fash” and are […]
Marketing communications agency Edit has announced that it secured The Rank Group as a client for SEO & Content Marketing following a competitive 4-way pitch. The one-year contract will see Edit deliver an SEO strategy, underpinned by content marketing, that will drive up awareness of Rank Group’s Mecca Bingo and Grosvenor Casino brands. Edit was formed in mid-2018 following the merger […]
Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief. “The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the […]
Pure, a leading digital radio brand, has signed DeVries Global as its retained lead PR agency following a competitive pitch. Known as a digital radio pioneer, Pure announced its move into the wider audio arena at IFA 2018 with its first smart speaker, DiscovR. This prompted the hunt for a lead agency to help grow its business […]
Armadillo, the CRM specialist with clients including McDonald’s, hotels.com and Disney, has won the CRM business for P&O Cruises and Cunard. The appointment follows a five-way competitive pitch. Armadillo will deliver CRM and data strategy for the leading cruise lines P&O Cruises and Cunard brands, during its three-year contract. The companies are keen to increase the sophistication of […]
Butcher’s Pet Care has appointed Birmingham-based creative agency, LIFE, as its strategic and creative agency. Rachel Collinson, appointed as Director – Food for Dogs, in 2017, was responsible for the hire. Collinson has been the driving force behind the brand’s recent packaging re-design and the removal of shrink wrap from its canned food – resulting […]
Metro Credit Union, one of the largest state chartered credit unions in Massachusetts, announced that it has named Mechanica, a strategic and creative agency based in Newburyport, Massachusetts, as its agency of record. Mechanica will be tasked with all communications efforts for the brand, including creative, planning and engagement strategies to broaden and differentiate Metro […]
Janger, the cost-effective and eco-friendly retail hanger, has appointed Fanclub PR as its consumer and trade PR agency, as the brand makes its first major play in the consumer retail space. The brief will see Fanclub PR launch the retail hanger to consumers following its success within the business retail space. The integrated PR agency […]
Ahmad Tea, the global tea company has appointed Southpaw as their creative digital agency. The agency, which won the account following a competitive pitch process, will provide social strategy, content creation and distribution for Ahmad Tea across more than 80 markets around the world. Its first work for Ahmad Tea will break in March 2019 […]