Havas Media International has been awarded the media planning and buying business for Vita Coco, EMEA – the world’s bestselling coconut water. The agency won the account following a competitive pitch against Carat, Mediacom, Village Communications, Total Media and Mindshare – who is the incumbent. Havas Media International has been charged with a brief to […]
Campaign to End Loneliness has appointed creative agency 23red to lead its communications campaign to raise awareness of the issue of loneliness affecting older people in the UK. In November 2015, the Campaign to End Loneliness, a coalition of organisations dedicated to ending chronic loneliness in older age, issued a brief for a creative partner. […]
Kaleidovision, the specialist digital and music consultancy, launches a new immersive pre-sales experience for multi-award winning fitness brand Gymbox. For the first time, potential clients can get a taster of the new club opening at Victoria, with an interactive digital touchscreen which enables a ‘virtual’ walk-through in advance of the opening. The new Gymbox at […]
Marketing communications group Creston Unlimited announces a partnership agreement with fellow international marketing communications group Ariadna. The Ariadna Holding Group – the leading Latin American independent agency group – shares major clients with Creston Unlimited including Diageo, Nissan, Toyota and Unilever. Ariadna offers the full breadth of marketing services including strategy, creative, media and tech. […]
Penguin Random House has hired creative brand communications agency Taylor Herring for a campaign to celebrate the 150th Anniversary of the birth of famed British author, illustrator, conservationist, farmer and scientist Beatrix Potter. Following a competitive pitch process, Taylor Herring are developing a campaign which is set to bring a series of key characters from […]
BMB has won the advertising account for the UK’s Number 1 dry shampoo brand Batiste on the back of its successful work handling the iconic brand’s social media account. The win marks a major extension of BMB’s relationship with Batiste. BMB has been briefed with creating a national campaign, including TV advertising, which will drive […]
Mobile marketplace app letgo has named Crispin Porter + Bogusky London as its creative agency after a competitive pitch for the app, which offers a free platform to buy and sell used goods locally. The app has leveraged early success in the US, and raised $100m in its first significant round of funding from internet […]
Baxters has hired Hometown to develop a marketing strategy and creative work to reinvigorate its Fray Bentos brand. Hometown, which has won the advertising account without a pitch, will work with the iconic British meat pie brand to reposition it in the market. The agency’s first work for Fray Bentos will be a major sponsorship […]
Micromax Informatics Ltd. announced the appointment of Creativeland Asia (CLA) as its creative agency on record. As a part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process, held last month. Creativeland Asia is one of […]
Cheil began the New Year in style, announcing the addition of HCL Healthcare to its ever widening portfolio. The account was awarded to Cheil India after a multi-agency pitch. HCL Healthcare is the healthcare delivery arm of the $7 billion HCL Enterprise. It is a chain of World Class Family Health Centres and is home […]