Paco Rabanne fragrances to create an immersive Christmas Market experience

Paco Rabanne fragrances to create an immersive Christmas Market experience

Paco Rabanne fragrances will set a category precedent with the first ever fragrance inspired Christmas Market, which will pop up in four key locations across the nation over the Christmas period. A golden feast for all the senses, the PUIG owned fragrance house will open its festive doors with a multi-sensory Christmas Market experience, offering […]

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Andrex partners with WaterAid for national roll-out of Toilets Change Lives initiative in the UK

Kimberly-Clark’s Andrex has teamed up with WaterAid for the Toilets Change Lives initiative, shedding light on a global crisis that is affecting billions worldwide. The initiative highlights the global sanitation crisis faced by 2.3 billion people around the world and has already transformed the lives of thousands of people by constructing new or renovating existing […]

New ad platform Bagboard partners with 2,000 retailers to change OOH landscape

New ad platform Bagboard partners with 2,000 retailers to change OOH landscape

New eco-friendly advertising platform Bagboard has signed up more than 2,000 London-based retailers ahead of its official launch in 2019. These include boutique cafés and stores, alongside well-known independents associated with Nisa, Londis and Costcutter. Bagboard distributes premium paper bags featuring advertising creative to independent retailers. The bags, which are free to consumers, are heavyweight […]

Dubbeldusch Extreme wants athletes everywhere to find their moment to reset

Dubbeldusch Extreme wants athletes everywhere to find their moment to reset

 Beirersdorf and AKQA announce the out-of-home and social campaign ‘Find your moment to Reset’ for the new Extreme range for Sweden’s best-selling shower gel brand Dubbeldusch. To launch the new Extreme range, Beiersdorf partnered with AKQA Gothenburg and New Land for production to create a stunning spot that captures the mental struggle faced daily […]

Nature Valley and Space are set to bring a taste of nature to the Nitto ATP Finals

Nature Valley and Space are set to bring a taste of nature to the Nitto ATP Finals

At 2018’s Nitto ATP Finals (11th-18th November), creative agency Space is launching an integrated social and experiential campaign promoting Nature Valley’s recently introduced ‘Nut Butter Cups’ and ‘Nut Butter Cocoa Hazelnut Biscuits’. The activation is set to bring the spirit of the great outdoors into one of the world’s biggest indoor arenas. Visitors to the […]

VCCP Media and Leagas Delaney work with outdoor media contractors to mark the Armistice centenary

VCCP Media and Leagas Delaney work with outdoor media contractors to mark the Armistice centenary

VCCP Media has negotiated a special campaign with outdoor media owners to mark the two-minute silence on Remembrance Sunday on 11th November. This year Remembrance Sunday falls on the centenary of the end of the First World War. For the first time ever, VCCP Media has arranged for c.100 digital sites across England to feature […]

Piccadilly Circus pauses to cast light on the sacrifices of the first world war

Piccadilly Circus pauses to cast light on the sacrifices of the first world war

The Unlimited Group is working with Westminster Council to create a thought-provoking commemoration for the Armistice centenary. Taking place on Friday 9th November, the experience will draw Piccadilly Circus into an unsettlingly simple world of sound and light, in a film created by TMW Unlimited. Between 6pm and 7pm on Friday evening, the, fast-moving, colourful lights at […]

McCann Worldgroup UK teams up with Raleigh International to impact social change by going “Out of Office for Good”

McCann Worldgroup UK teams up with Raleigh International to impact social change by going “Out of Office for Good”

10 volunteers from McCann Worldgroup UK agencies are about to set their automatic email response to “Out of Office for Good”, as they embark on the experience of a lifetime – to empower the next generation of young leaders in Costa Rica and Nicaragua. The leading agency network is collaborating with Raleigh International, the Youth-led […]

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