Pearlfisher redesigns McDonald’s’ global packaging system
Pearlfisher redesigns McDonald’s’ global packaging system
PB Creative delivers a Dynamic Update for Axe in India
The Axe personal care range has been given a dynamic redesign for the Indian market by London based brand design agency, PB Creative. With a fragmented Axe brand portfolio in India incorporating range designs spanning several years, the time was right to furnish the brand with a much more unified and consistent look and feel. […]
Buddy Create A Premium Brand And Bottle For Black Tor Rum
Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rumneeded a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity. Since launch, sales have snowballed — so much so, that Black Tor […]
B&B studio refreshes Peter’s Yard positioning and packaging, and extends brand into snacking category
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK bakery brand, crafting premium quality crackers, crispbreads and flatbreads from its 45-year-old sourdough starter, and fermenting each […]
Kynect Changing the face of a category
One of the UK’s leading lubricant brands, KY Jelly, unveils its new look and feel under the brand name, Kynect, by strategic brand design consultancy, Brandon. Background and brief Although KY Jelly is often regarded as the generic term for lubricants, over time the brand had started to lose its relevance with consumers amidst increased […]
Kleenex works with Echo on Proactive Care design to provide consumers with a complete hygiene solution
Brand design & innovation agency Echo creates packaging for a new range of hygiene products from Kleenex® Design set to help consumers adopt progressive yet simple hygiene rituals, bringing everyday confidence to families and individuals with less worry about germs
Independent brand design and innovation agency Echo reveals its latest work with Kleenex, designing packaging for their new range of Proactive Care™ products that help consumers to adopt positive hygiene habits whilst offering a sense of reassurance and control amid the uncertainties of 2020. The Kleenex Proactive Care range includes hygiene face masks, antibacterial hand […]
Sleek MakeUP reimagines packaging with bold new design from Free The Birds
Sleek MakeUP, the cosmetics brand owned by Walgreen Boots Alliance, is transforming the look of its range with a bold new packaging design. Created by design agency Free The Birds, the fresh look hits shelves this month with new packaging for Sleek’s eye palettes as part of a staggered roll-out, replacing stock responsibly and sustainably across the […]
Creative Studio Designs For One Of Biggest Influencers In Beauty
Packaging Design for Beauty Retailer Collaboration
One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign. The YouTube sensation, who has more than 14m Instagram followers world-wide and 13.5m subscribers, worked with Manchester brand and design […]
Design for Change Series 2 – Color Me Up
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories. This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.
Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets. The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]
Twin Fin Rum launches with strikingly stand-out Design by Buddy Creative
Proudly born in the Caribbean and Creatively spiced on the wild Cornish Coast Southwestern Distillery’s Twin Fin is a premium craft rum inspired by the contemporary beach culture of Cornwall. Named after the classic nimble twin fin surfboard we created a visual identity that referenced 70s Caribbean surf graphics styling with a fluid ‘fast and […]