Wasserman, the global partnerships and activation agency, is helping The National Football League (NFL) take over one of London’s most iconic locations this Saturday (September 8), as it celebrates the start of the 2018 season with ‘NFL Kickoff on Piccadilly’. The free event will see Piccadilly closed to traffic as it becomes a hub of […]
Mischievous elves can be seen wreaking havoc on the sides of lorries up and down the country in the run up to Christmas, kicking off a major marketing and communications campaign to launch the new range of Elves Behavin’ Badly. Toy manufacturer PMS International has covered its entire fleet of lorries with images of Elves […]
International charity WaterAid has produced two new engaging video series as part of a fresh approach to show a different side to its work while attracting new supporters through YouTube. Remote Kitchen presents national dishes made by WaterAid field workers from across Africa and Asia, featuring local specialities such as Madagascan pork and cassava, Ugandan […]
Wolfsburg star and Sweden International Nilla Fischer has spoken candidly about her position as an ambassador for the LGBT community, as part of the intimate new documentary series Strong Is… produced by UEFA’s Together #WePlayStrong campaign. Strong Is… is a three-part documentary series which follows the journeys of the most distinguished players and personalities in […]
MWWPR, one of the world’s leading independent PR agencies, announced the promotion of Rebecca Blinston-Jones into the role of UK Managing Director. For the last four years, Blinston-Jones served as Deputy Managing Director, helping launch MWWPR in London following its 2013 acquisition of Parys Communications. Blinston-Jones is taking the helm at an impressive time of […]
Original Source, the renowned PZ Cussons shower gel brand, has adopted a completely new media and content strategy to drive awareness of its fresh foaming shower gel amongst the 18-34 market. Wavemaker, PZ Cusson’s agency, developed unique partnerships with E4, Made in Chelsea and UNILAD, the depth of which is a first for the brand. […]
The Premier League is under fire at 2018’s Brighton’s Pride Festival, where its attitude towards homosexuality will be criticised. The protest has been organised by Paddy Power, who are partners of Brighton Pride, which is the country’s biggest LGBTQ event. Details of the exact nature of the activation have been kept under wraps, though the […]
TopLine Comms announced the acquisition of Six Degrees – a specialist PR agency serving the science and engineering sectors. Following the acquisition, TopLine will launch a dedicated science and engineering (STEM) division in addition to its existing technology, fintech, and education departments – expanding the company’s team, deepening its skillset, and enhancing its overall PR […]
Kwittken, an MDC Partners Inc. agency, announced its name change to KWT Global. The name change reflects the company’s exciting evolution as an integrated agency and marks a deliberate shift towards being known as a global brand strategy agency. KWT Global employs an interdisciplinary approach to marketing and communications, synthesizing the most impactful elements of […]
Quantcast Choice, the free consent management platform launched by Quantcast ahead of the implementation of the General Data Protection Regulation (GDPR) in May 2018, enabled its one billionth consumer consent choice on July 26. The milestone follows a number of industry reports naming Quantcast Choice as the most popular GDPR consent solution among publishers in […]