Traditional holiday marketing campaigns have concentrated for years on competitive messages designed to sway buyers toward their products and services. But in 2015, Microsoft has taken a different approach. On November 16, 2015 a group of 37 Microsoft Employees from around the country gathered in New York City at the company’s new flagship store with […]
MasterCard has launched a promotion offering Apple Pay users free travel on London’s transport network on ‘Fare Free Mondays’. The promotion, which launched November 23 and will run every Monday until 14 December, offers a refund of up to £27.90 for any MasterCard customers paying for their transport contactlessly via Apple Pay. “The move by […]
Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted Treatster, a social-minded website that’s designed for desktop and mobile devices and lets viewers search for the best trick-or-treating locations in their neighborhoods. When viewers […]
A first-of-its-kind, 24-hour Snapchat channel devoted entirely to the new James Bond entry Spectre went live at midnight on October 25, giving worldwide markets access to behind-the-scenes content, cast messages, photos like those above and more throughout Monday, October 26. The Spectre Edition Discover Channel is the social media platform’s first Discover channel created specifically […]
Universal Studios is hoping to drive sales for the 30th-anniversary edition of the Back to the Future film through an interactive Facebook messaging campaign in which users can converse with the Doc Brown character from the franchise. The film studio is rolling out all the stops to celebrate this year as the year of the […]
Great Scott! For one day only, Pepsi Max has partnered with Uber to give London-based ‘Future Day’ fans the ride of their lives in a DeLorean– to celebrate the 30th anniversary of cult hit Back To The Future II. In Back To The Future II, Marty McFly travels to the future – October 21st 2015 […]
To celebrate Back to the Future Day on Oct 21st, 2015 (the day Marty time travels to in the film), BMB will be putting up a 1985 version of the agency’s website for one day. 1985 was a time of arcade machines, ZX Spectrums and Ceefax and the BMB team has used these as inspiration.
Royal Mail has issued a specially designed set of stamps to celebrate the Star Wars saga. The stamps will include a special set of 18 being released October 20 ahead of the release of the new entry into the series; Star Wars: The Force Awakens and incudes classic characters such as Luke Skywalker, Han Solo, […]
Burger King rolled out a PR stunt in France that involved dishing out 100,000 tomatoes to customers in restaurants and then taking them as currency in exchange for a burger. In the activity by creative agency Buzzman, aimed at communicating the fact that it uses fresh tomatoes, it handed out thousands of the red fruits […]
Percol Coffee Co., famed for launching the first Fairtrade certified ground coffee, has launched its “Cool Beans” campaign in the UK, to support its new packaging as it relaunches its range to the market. The ‘Cool Beans’ concept sees a whole host of coffee bean characters created for the range of award winning coffee, such […]