McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]
It’s a seemingly ordinary Sunday as customers go about their weekly shop in Tesco. Only this isn’t a regular lazy Sunday; the Rugby World Cup is approaching and with Heineken involved something is afoot. Continuing from the campaign launch of ‘It’s Your Call’ and local Irish activation ‘The Jonah Machine’, Heineken and creative agency Guns […]
Samsung UK turned its Piccadilly Circus Screen, the UK’s most famous advertising space, into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign by Cheil UK, which took place on 18th and 19th of September, aimed at getting people excited about upcoming rugby events and […]
Rugby star Jonah Lomu treated commuters in Covent Garden, London, to a haka in activity orchestrated by MasterCard. Lomu lined-up alongside 100 participants to deliver a ‘Priceless Surprise’ – a Ka Mate haka, led by the Ngati Ranana London Maori Club. The sound of a conch shell triggered the arrival of a Maori leader in […]
Kellogg’s has announced the launch of a nationwide competition to find the UK’s most obsessed Crunchy Nut fan. The winner will take the title of the ‘Utter Crunchy Nutter’ and win a year’s supply of the cereal. Celebrity comedienne and self-confessed Crunchy Nut fan Ellie Taylor is fronting the competition launched via the Crunchy Nut […]
UBS and Publicis UK have created a global integrated campaign for the re-launch of UBS’s premium banking and wealth management proposition. The new positioning for UBS is ‘For some of life’s questions you’re not alone. Together we can find an answer’. UBS and Publicis UK’s extensive research, consultation and interviews with both relationship managers and […]
Fanatical Star Wars aficionados are gearing up for the cinematic debut of The Force Awakens by taking part in a global 18 hour unboxing event dubbed Force Friday. Kicking off at YouTube Space LA the frenzy of cardboard, bubble wrap and sellotape with hosts Anthony Carboni and Andi Gutierzz injecting some pizazz into proceedings by […]
The new FIAT 500 and British singer-songwriter, Ella Eyre, created history tonight by debuting a re-mastered iconic track on stage together. A star-studded crowd gathered at Potter’s Field Park in London to witness a specially re-mastered version of the number one track “Best Of My Love” by The Emotions. The new FIAT 500 and Ella, […]
Heineken turned London landmark Somerset House into a rugby stadium using 270 degree projection at an event to celebrate its Rugby World Cup sponsorship. The event hosted 900 guests at the London venue and featured a set from British band Everything Everything to kick off the partnership. Rugby stars Jonah Lomu, Will Carling, John Smit, […]
Apple has rebranded its annual live music festival and will livestream the performances on Beats 1 in a bid to promote Apple Music. Formerly known as the iTunes festival, Apple’s yearly music festival will now be branded the Apple Music Festival and will feature headliners Pharrell Williams, One Direction, Florence and the Machine and Disclosure. […]