Laka, a community-based insurer of cyclists has been rebranded by Ragged Edge. The new brand sets Laka up to change the fundamentals of insurance, offering a revolutionary model to turn the industry on its head. Tobi Taupitz, co-founder, Laka says: “Traditional insurance models, with complex clauses, excesses and a painful claims process are broken. Our […]
Venture capital fund Northzone has been repositioned around its strength of character, thanks to a complete rebrand by Ragged Edge. The move sees the renowned VC cement and expand its place on the European stage, while positioning it for growth internationally. The fund, which has invested in Spotify, Trustpilot and Kahoot among others, approached London-based […]
Around 16 million people in the UK have been priced out of financial advice. To bridge this gap, Multiply – the UK’s first FCA-approved automated financial advisory app – provides free expert advice that challenges people to live up to their financial potential. Today, Multiply unveils a rebrand developed in partnership with London-based branding agency […]
Heights, an innovative cognitive performance brand, launches with a brand strategy, name and identity created by Ragged Edge. The direct-to-consumer subscription service, which is aimed at professionals, pairs a monthly supplement delivery with regular brain-training advice, blending nutrition, knowledge and exercise to enable people to realise enhanced cognitive function. But while consumers are happy to […]
Wind, the leading international e-scooter sharing company, has unveiled a new superhero-themed brand identity as it enters a significant period of growth. Hot on the heels of a $50m investment round, Wind worked with award-winning London branding agency, Ragged Edge, to redefine their brand. Positioning Wind e-scooters as a secret super power, the agency created […]
Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week. Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]
While most affordable hotels are bland and impersonal, Qbic celebrates individuality. Branding agency Ragged Edge partnered with Qbic to redefine their brand, creating a bold and distinctive platform with the power to bring their unique vision to life, all over Europe. “Qbic was already doing something remarkable. Our London and Amsterdam hotels were the greenest in their respective cities,” says […]
It may be 2019, but when it comes to senior roles in the creative industries, the male-to-female ratio is still way off kilter. According to Kerning The Gap, a collective of female design professionals, while 70% of design students are women, only 11% go on to become Creative Directors. So, in recognition of International Women’s […]
New toy subscription brand Whirli has been created to show that life’s more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to build an exciting proposition for adults and kids alike – a toy subscription service offering a whole new way […]
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most out of their trip. Branding agency Ragged Edge partnered with Criterion to define a proposition […]