International consumers prepared to pay up to 22% more for British goods, according to Barclays

International consumers prepared to pay up to 22% more for British goods, according to Barclays

As Britain prepares to negotiate fresh trade deals abroad, new global research from Barclays Corporate Banking reveals two fifths (39%) of international consumers would be more inclined to buy a product if it displayed the Union Jack. This was especially true for consumers in Asia and the Middle East (India, 67%; UAE, 62%; China, 61%), […]

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]

Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry, with a focus on out of home advertising. Based on media channel data in 96 countries and detailed findings from the world’s key ad markets – […]

New Gekko survey reveals retail staff are more influential than celebrities and vloggers

New Gekko survey reveals retail staff are more influential than celebrities and vloggers

The results from a recent survey published by field marketing agency Gekko entitled Shopper Influencers reveals that the bricks and mortar retail environment continues to play a significant role in influencing shoppers purchasing decisions across both general and high value goods. The survey by OnePoll was conducted among 2000 UK consumers between 18 and 55+. Even among […]

GB recruitment still in the dark ages as employers continue to ignore rights of pregnant women and new mothers

GB recruitment still in the dark ages as employers continue to ignore rights of pregnant women and new mothers

British employers are “living in the dark ages” and have worrying attitudes towards unlawful behaviour when it comes to recruiting women, new statistics from the Equality and Human Rights Commission (EHRC) reveal. Showing that many businesses’ attitudes are decades behind the law, the survey of 1,106 senior decision makers in business, found around a third […]

Influencer marketing damages public’s perception of brands, according to Prizeology

Influencer marketing damages public’s perception of brands, according to Prizeology

Nearly three quarters of the public incorrectly believe there are no rules or regulations surrounding influencer marketing and almost half think it is damaging for society, according to a new survey. A survey of 2,000 people across the UK on behalf of the prize promotions agency Prizeology looked at influencer marketing on social media platforms […]

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]

Gunn Report’s Gunn 100 reveals most awarded agencies of 2017

Gunn Report’s Gunn 100 reveals most awarded agencies of 2017

Gunn Report, the global index of creative excellence in advertising, today released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017- regardless of their communication discipline – and the companies behind them. The rankings, which include the top creative agencies, agency networks, holding companies, […]

Adobe Reveals Gen Z are UK’s Biggest Content Consumers, Engaging with over 10 Hours of Online Content a Day

Adobe Reveals Gen Z are UK’s Biggest Content Consumers, Engaging with over 10 Hours of Online Content a Day

Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]

High Times Ahead for Marketers in Cannabis Economy, J. Walter Thompson Report Suggests

High Times Ahead for Marketers in Cannabis Economy, J. Walter Thompson Report Suggests

Marketers should wake up to cannabis culture, according to a new report from J. Walter Thompson’s Innovation Group which examines the ‘wellness-forward’ lifestyle, recreational and medicinal opportunities presented by the rise of the so-called ‘Cannabis Economy’. Sales of recreational marijuana have been legal in California, the largest US state economy in North America, since January […]

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