Creative agency Dark Horses and Content production agency Rock Hound bring to life new brand campaign for multi-sports retailer Wiggle. The campaign was developed by Creative Director Steve Munachen at Dark Horses, following a year of extensive research and customer consultation to reveal the insight that unites us all in sport. It’s that abstract feeling, […]
UK online retail sales were up +13.1% year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. With the Beast from the East hitting the UK in the last week of February, the cold weather saw shoppers turn online in their droves, driving a +3.5% lift in sales compared […]
It may still feel like winter, but today is officially the first day of spring – and to celebrate this, DIY superstore chain HORNBACH launches a campaign to mark the start of the home improvement season. ‘Sweat it out’ takes a somewhat surrealist look at the rejuvenating effects of heavy physical labour in the […]
Shopper marketing agency, smp, announces a newly formed, dedicated Amazon eCommerce team and freshly extended social media team as part of an overall expansion in services offered by the agency. The changes are a proactive response to market developments and form a key part of smp’s drive to help clients realise the potential of Amazon […]
Coty has chosen eCommerce brand activation agency Pathfinder 23 as their global eCommerce partner. Pathfinder 23 will be responsible for End-to-End eCommerce scope, from design to content implementation, across the portfolio of Coty Consumer Beauty brands: Bourjois; CoverGirl; Manhattan; Rimmel; Max Factor; Wella; Clairol; Sally Hansen; Adidas and Mass Fragrances. Aurélia Hirsinger, Coty Director of […]
Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director. Daniel will be responsible for driving synergy between Mindshare’s strategy and creative teams to help boost the agency’s aim to deliver new innovations for clients. He will also […]
The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe’s leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]
Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]
Online retailer, Party Delights are encouraging you to ‘Be Part of the Story’ to celebrate World Book Day on 1st March 2018. The campaign, devised by integrated creative agency, seventy7 features models in Harry Potter, Willy Wonka and Alice in Wonderland fancy dress costumes. seventy7 brought the idea to life via their in-house creative, production […]
More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]