Shopper marketing agency, smp, announces a newly formed, dedicated Amazon eCommerce team and freshly extended social media team as part of an overall expansion in services offered by the agency. The changes are a proactive response to market developments and form a key part of smp’s drive to help clients realise the potential of Amazon […]
Coty has chosen eCommerce brand activation agency Pathfinder 23 as their global eCommerce partner. Pathfinder 23 will be responsible for End-to-End eCommerce scope, from design to content implementation, across the portfolio of Coty Consumer Beauty brands: Bourjois; CoverGirl; Manhattan; Rimmel; Max Factor; Wella; Clairol; Sally Hansen; Adidas and Mass Fragrances. Aurélia Hirsinger, Coty Director of […]
Mindshare UK, part of WPP, announces that it has appointed Daniel Da Costa to the role of Strategy Director and Yulia Livne to the role of eCommerce Director. Daniel will be responsible for driving synergy between Mindshare’s strategy and creative teams to help boost the agency’s aim to deliver new innovations for clients. He will also […]
The Smiley Company are delighted to announce a major retail launch and marketing activation with Primark and Penneys, one of Europe’s leading destination stores for trend focused lifestyle products. The new SmileyWorld x Primark collection will launch at retail during the first week of March 2018, featuring a complete range for tweens, teens and young […]
Following the September 2017 launch of its new omni-channel e-commerce platform, the Maison Givenchy is delighted to offer the givenchy.com experience to fans and followers in its five main European markets: the UK, Italy, Germany, Netherland and Spain. Overseen by artistic director Clare Waight Keller and designed in collaboration with the London-based agency R/GA, the site brings […]
Online retailer, Party Delights are encouraging you to ‘Be Part of the Story’ to celebrate World Book Day on 1st March 2018. The campaign, devised by integrated creative agency, seventy7 features models in Harry Potter, Willy Wonka and Alice in Wonderland fancy dress costumes. seventy7 brought the idea to life via their in-house creative, production […]
More than 4 in 10 (44%) UK shoppers shy away from brands that don’t offer them personalised, relevant offers; this is according to consumer research conducted by Ecrebo, the point of sale marketing specialist. In addition, 68% said they expected to be offered promotions based on their past purchases. The aim of the research was […]
Amazon plans to open as many as six more cashierless stores in 2018, according to a report. The e-commerce giant is considering locations in Los Angeles and hometown Seattle, where the first Amazon Go store opened in January, Recode reported, citing people familiar with the situation. Amazon Go is the company’s most ambitious effort to […]
Lidl, the UK’s seventh largest retailer, has launched its first fully-automated, AI-powered, Facebook Messenger chatbot to help UK customers select the best wine whatever the meal or moment. Users simply type in a wine question and voilà, the answer appears! Lidl’s new chatbot – named Margot – will perform the role of shoppers’ virtual wine […]
UK online retail sales were up 12.1% on average year-on-year (YoY) in 2017, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Compared to 2016’s YoY average of 15.9%, and just under 2 percentage points lower than the Index’s 2017 forecast of 14%, the fall in annual growth is one of multiple […]