Alibaba is to push forward with plans to sell more goods via mobile devices after the channel spurred its revenues in the second quarter to defy analysts’ estimates. Sales in the period rocketed 32 per cent year-on-year to $3.49bn for the three months to 30 September, ahead of the $3.34bn estimates from analysts. Mobile revenue […]
Bicester Village, the designer outlet shopping centre, is launching a humourous new online campaign sending up impossibly perfect menswear advertising and style films. The comical online film, created by Just So, features an immaculately groomed individual who describes himself as “a sculptor, a filmmaker and more”. We meet him in his “enormous studio” as he […]
Swiss watchmaker Swatch recently unveiled the Bellamy, a watch that enables the wearer to make contactless payments. The Bellamy isn’t a smartwatch – it’s got a regular analogue face and no other extra functionality – but it does feature an NFC chip under the dial. This means payments don’t require any power from the watch, […]
Marks & Spencer has launched the latest TV ad in its “The Art Of” campaign, created by RKCR/Y&R, designed to put a spotlight on the unique quality and style of M&S products. The newest spot in the series, by RKCR/Y&R, is called “The Art Of Shopping”. Credits: Creative Team: Pip Bishop and Chris Hodgkiss at […]
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]
Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]
Westfield has awarded its UK and international CRM business to Havas helia following a pitch. Havas helia won the business after competing against undisclosed agencies. The pitch was run directly by Westfield. Westfield has briefed Havas helia to work alongside a number of internal departments to help develop a best in class customer experience across […]
Ted Baker has reaped the rewards of an investment in mobile after seeing a 63.6 per cent surge in ecommerce sales to £22.9m year-on-year. The fashion brand revamped its web offering to offer easier navigation and mobile optimisation, a move it credited for the sales hike in the 28 weeks ended 15 August. Overall, Ted […]
Lidl is looking to step into Asda’s shoes by showing it is the supermarket for ‘mums’ through a partnership with Mumsnet Food. The six-figure partnership, which will last one year, will see Lidl sponsor the site and both brands partner to co-create shareable content. The campaign has launched with a branded homepage takeover and Lidl […]
As the charitable giving market place is evolving World Vision, the world’s largest international children’s charity, is trailblazing this sector change by exploring new ways to engage with its high value customers. Part of this exploration is the desire to move in to malls but landlords have made it clear that conventional canvassing would not […]