Widespread discounting drives down UK shop prices

Widespread discounting drives down UK shop prices

Widespread discounts and sales promotions by retailers drove down the average price of non-food items on the high street by 2.3 per cent in August. The British Retail Consortium (BRC) says deflation for non-food is now at its lowest level since December 2008, with the August figure down on the 2.1 per cent drop seen […]

The Co-operative Electrical set to use Snapchat for marketing to students

The Co-operative Electrical set to use Snapchat for marketing to students

The Co-operative Electrical has become the first major UK retailer to use picture-chatting app Snapchat for marketing, as part of a campaign designed for students. Created by Holler, the ‘Snaptop’ campaign offers students £30 off their online price on its full range of laptops, which includes free delivery and an allocated 60-minute delivery slot. The […]

Quickfire supermarket delivery service Pocket Shop launches

Quickfire supermarket delivery service Pocket Shop launches

Pocket Shop, a new one-hour supermarket online ordering service, is rolling out across London. The service is aimed at users who need grocery items quickly, for example if they have run out of milk or forgot to buy teabags in their weekly online shop. Pocket Shop founder Hemal Kuntawala says, ‘The idea came because while you […]

Iceland ‘no horsemeat’ ad banned

Iceland ‘no horsemeat’ ad banned

Iceland “denigrated” the Food Safety Authority of Ireland in an ad defending the amount of horsemeat found its burgers but the ad itself was not “misleading”, according to the ad watchdog. The Advertising Standards Authority upheld in part a complaint that an Iceland print ad stating that horsemeat had never been found in their products […]

Asda Unveils Weather Responsive Ad Campaign For George

Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately to changes in the weather. The ‘wear your summer’ campaign is set to run across TV, print, outdoor and online, and sees the featured models switch between clothes for warm and colder summer weather. George Andrew […]

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