In Brazil, one woman is raped every ten minutes, according to the annual public security and violence report published by the Institute for Applied Economic Research (IPEA). According to estimates, 600,000 women were victims of rape in 2017 alone. So-called date rape drugs are used by perpetrators to overpower others and commit sexual abuse. This […]
Traffic accidents caused by use of cell phones during the driving, increased in Chile. The most recent report delivered by the chilean police and the Conaset (National Commission of Traffic), shows that traffic accidents caused by “distracted driving” have risen a 93.2% in the last six years. To highlight this an initiative of Movistar, with […]
On-site agency OLIVER has unveiled its new instalment in 3M’s Workers’ Choice campaign. The latest film, Larry and Barry, is being rolled out across social media to cement 3M’s status as the go-to supplier of health and safety products for companies throughout the UK. The quirky B2B campaign promotes 3M’s PELTOR Protac III Headsets, […]
Transport for London (TfL) want to reduce the number of deaths and serious injuries on London’s roads by getting people to slow down and drive appropriately for the conditions. Every day, an average of two people are killed or seriously injured by drivers doing something so common: driving too fast for the conditions of the […]
M&C Saatchi and Mad Ruffian launch the FIA Foundation and AA Charitable Trust’s Christmas campaign, ‘Make it Home for Christmas’, an online and social campaign which aims to highlight the fatal danger of texting and driving. Set to Bing Crosby’s 1943 hit “I’ll be Home for Christmas”, the film shows a father and daughter innocently […]
Black cabbies are to become London’s new emergency responders by learning how to handle acid attacks, terrorist incidents and medical crises. mytaxi, the e-hailing app, has developed the Knowledge+ to provide tools for its 17,500 drivers with essential health, safety and people skills for coping with new challenges in the capital. The pioneering programme, which […]
Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph off […]
“Distracted driving” is what they call it. It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile […]
Bang TV has partnered with JWT International to create Bridgestone’s European-wide DriveGuard campaign, showcasing the latest breakthrough in tyre technology. The campaign, directed by Brian Williams, demonstrates the DriveGuard tyre’s ability to perform for up to 50 miles after being punctured by placing it into a trio of hazardous situations, featuring a nail, glass, and […]
The birth of a baby is the happiest moment of your life. But not for everyone. Sadly, babies are stillborn or die during or shortly after birth every day in the Netherlands as a result of growth restriction, premature birth or congenital defects. Supported by the national professional organisations of gynaecologists, paediatricians and midwives, the […]