The Women’s Equality Party has launched an online campaign illustrating the number of unreported incidents of sexual assault in London, ahead of an international women’s march this weekend. The #WECount campaign asks women who have experienced assault to write the date and time, as well as the postcode, street name or Tube station where the […]
Snapchat has caught up with Facebook in the arms race for video views, revealing that users of the service now watch 8bn videos on the app each day. The social powerhouse emerged as a serious contender in the video space in 2015, when it revealed its views had tripled to 6bn between May and November […]
Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]
PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
In celebration of Facebook’s new Reaction buttons, Chevrolet unveiled one of the first online videos to incorporate the new feature. The one-minute Facebook-only video by Commonwealth//McCann, pays homage to the extension of the Facebook “Like” button that gives people more ways to express themselves – and finally allows Chevrolet’s customers to display their “Love” of the new […]
Under Armour will showcase the U.S. women’s gymnastics team and international soccer star Memphis Depay in its biggest — and most digitally focused — global campaign to date. And the rising sports brand is not stopping there: Longtime endorser Michael Phelps will join the campaign in March via a short film, and the brand will […]
In an eye-opening keynote at New York’s Social Media Week, New York Times (NYT) chief executive Mark Thompson outlined the future of the publication and how it fosters innovation. “Sometimes, you should just go with your instinct”; a phrase that reverberated not only around the main room at The Times Centre is Manhattan on Febraury […]
As the world steps into a new era of climate action, WWF’s Earth Hour is urging its supporters to shine a light on climate action through the most powerful communication tool of our time – social media. On Saturday 19 March 2016 8:30 p.m. local time, the world’s most iconic landmarks will switch off their […]
Nestlé KitKat and Team Iconic at J. Walter Thompson unveiled a campaign to celebrate and raise awareness of Nestlé KitKat as the first global confectionery brand sourced from 100% sustainable cocoa. The Nestlé Cocoa Plan aims to improve the lives of cocoa farmers and the quality of their product, through activities that focus on better farming, […]