International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]
Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends. According to September 2015 research, these social media activities influence their shopping behaviour. PricewaterhouseCoopers (PWC) polled 22,618 digital buyers ages 18 and older. Respondents had shopped online at least once in the […]
Independent marketing agency OLIVER, created an infographic detailing the quickly growing Generation Z, which will be ruling the market sooner than you might think. The infographic highlights various aspects of the Gen Z life and helps us predict what their impact on the marketing world may end up being. One essential part of a Gen Z’s […]
To celebrate its 40th Anniversary The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of supporters, volunteers, partners and young people to share their own Trust memories on social media, so […]
Iceland is a country where women occupy many of the top jobs, and grow up with the thinking that age and weather are just a state of mind. So it was with this in mind that Iceland’s largest consumer brand, the clothing company 66°NORTH hired an 81-year-old grandmother with no past modelling experience as its […]
Mind, the mental health charity, and Media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as #TakeOffTheTape has already seen TV presenters, actors, models, sports men and women from across the […]
The Women’s Equality Party has launched an online campaign illustrating the number of unreported incidents of sexual assault in London, ahead of an international women’s march this weekend. The #WECount campaign asks women who have experienced assault to write the date and time, as well as the postcode, street name or Tube station where the […]
Snapchat has caught up with Facebook in the arms race for video views, revealing that users of the service now watch 8bn videos on the app each day. The social powerhouse emerged as a serious contender in the video space in 2015, when it revealed its views had tripled to 6bn between May and November […]
Copa90, the global football entertainment channel, has launched the first crowd-sourced store for football fans. Shopa90 is like no other merchandise store in that it is entirely fan driven. The shop will openly and transparently ask Copa90s 10 million fans which items they would like to buy. Copa90 has already had requests for everything from stickers, […]
PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]