Carlsberg tasked Taxi Studio with bringing their ‘Play on Pitch’ promotion to life, a worldwide competition that offers lucky winners the chance to celebrate UEFA EURO 2016 in true VIP footballer fashion. Having already formulated a robust on-pack promotion strategy, while creating the global rebrand for Carlsberg, the real creative challenge for Taxi Studio was […]
Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship. The win follows a competitive pitch. The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The two-year sponsorship deal begins next month, with Karmarama’s new creative campaign […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to introduce The FAB (Food and Beverage) Forum supported by Google UK Ltd. The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will […]
In partnership with the Lillehammer 2016 Winter Youth Olympic Games, as the mobile sponsor of Olympics, Samsung takes ski jumps to the next level with Gear VR in 360 degrees of virtual reality. The 4D VR experiences will be available to the public during the Winter Youth Olympic Games from February 11th to February 21st […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
ITV Commercial announces it has signed a two-year sponsorship deal with car manufacturer Peugeot. The partnership, brokered between ITV and OMD UK, includes sponsorship of ITV’s coverage of the RBS 6 Nations tournaments in both 2016 and 2017 and includes all England, Ireland and Italy home matches. It covers broadcast sponsorship, highlights shows and a […]
Continental Tyres has appointed International content company, The Moment, as its creative agency to lead its UEFA Euro 2016 sponsorship campaign. The Moment has been tasked with creating an integrated digital and experiential campaign aimed at increasing awareness and brand advocacy of Continental Tyres as a UEFA Euro 2016 sponsor, whilst highlighting the key message […]
Red Setter has become the official PR partner of the 2016 DBA Design Effectiveness Awards. This is the first time the DBA has partnered with a PR agency for its flagship awards event. Prestigious awards Taking place this year on 11th February at Tobacco Dock in central London, the DBA’s annual Design Effectiveness Awards are both prestigious and […]
Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the William Hill World Darts Championships, which launches at Alexandra Palace in London this week. The second-screen social channel, Animal’s Arrows, is devised and created by Havas Helia. Launching today, […]
Fifa sponsors Coca-Cola, AB InBev, , McDonaldâs and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]