Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal. The brand campaign comprises a number of elements, including high-profile advertising, social media activity, experiential, global media partnerships and ambassador engagement. The automotive brand has created a 60-second spot on YouTube, showcasing 11 local […]
Manchester United, Chelsea, Real Madrid and Juventus are global brands in their own right but wants their distinct football legacies to work as one for the first time to keep it ahead of Nike in the sport. The German sportswear business wants its club teams to be the difference in its neck-and-neck battle with its […]
Creative marketing agency, RPM, have been briefed by Sky Sports to create an unforgettable experience for fans at the Goodwood Festival of Speed of 2015, to promote its Sky Sports F1 channel for the second year running. Sky Sports have tasked RPM to design a brand experience that would maximise visitor engagement by creating a […]
Chupa Chups Airheads announces it is sponsoring the Children and Young Person’s Courage category at the upcoming annual Life After Stroke Awards on 25th June at the Rosewood, London. The awards celebrate the extraordinary achievements of Stroke survivors and those connected, be it carers, health professionals, volunteers or friends and family. Sixteen year old popstar […]
The Portsmouth City Council and Emirates, a global connector of people, places and economies, have today revealed new designs for the Spinnaker Tower in Portsmouth. The design, which reflects the city’s rich maritime heritage, as well as Emirates’ distinct branding, will feature a new blue, white and gold colour scheme. As part of an exclusive […]
Emirates, a global connector of people and passions, and The FA, announced that the airline will become the Lead Partner of The FA Cup, to be known as The Emirates FA Cup, from next season until 2018. This season has seen one of the great FA Cup campaigns, from Middlesbrough beating Manchester City in the […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]
Mondelez International, the maker of Oreo, Ritz, Trident, Honey Maid and Sour Patch Kids, announced a multi-year deal to become the Official Snacks of Major League Soccer (MLS). The sponsorship bolsters the brands’ presence in the sport as they enter the second year of the #PassTheLove campaign, a fully integrated program to help spread the […]
Property website Zoopla has pulled the plug on its shirt sponsorship deal with West Bromwich Albion, after becoming embroiled in a row with the Premier League club over an allegedly anti-Semitic gesture made by one of its players. Striker Nicolas Anelka celebrated a goal against West Ham earlier this month with the controversial “quenelle” gesture, […]
http://www.youtube.com/watch?v=Y_oHVdKYEU4 Korean car brand Kia has launched an app in time for the Australian Open Grand Slam tennis tournament which commences next week, which allows people to simulate returning a high-speed tennis serve live from their TV using their smart phone as a racquet. The serve is simulated to be from Australia’s Sam Groth, the […]