London’s Wembley Park will host, for a second year, a key round – the only in the capital – of the OVO Energy Tour Series race this year on Tuesday 29th May 2018, welcoming thousands of spectators. The OVO Energy Tour Series, Britain’s leading cycle race series, is free-to-attend and will showcase WembleyPark as a […]
MORE TH>N insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, MORE TH>N’s new idents will feature during popular ITV dramas from March to December. As a leading UK insurance brand, MORE TH>N is no stranger to defusing drama. Whether it’s fixing burst pipes […]
OVO Energy announces a two-year commitment as title sponsor of the 2018 and 2019 Tour Series, Women’s Tour and Tour of Britain, the most prestigious professional road races in the UK cycling calendar. The company first sponsored the OVO Energy Women’s Tour and Tour of Britain last year in 2017. OVO Energy is the leading independent energy […]
UEFA announced the extension of Mastercard’s partnership with the UEFA Champions League for the 2018-21 cycle, continuing its relationship with the leading global payments and technology company which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2018, 2019 and 2020. For over 20 years Mastercard has been a […]
Wahoo, a leader in connected fitness devices, announced it will be supporting Sniper Cycling, consisting of the Belgian Crelan Charles Cyclocross team and Veranda’s Willems-Crelan-Charles road cycling team led by two-time Cyclocross World Champion Wout van Aert. The team has selected three key products from Wahoo’s ecosystem to support their training and racing efforts: the […]
Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]
Cathedral City, one of the UK’s favourite cheese brand, returns to TV screens this January, sponsoring brand-new ITV family quiz show Britain’s Brightest Family. The sponsorship, arranged through media agency UM, launches on 10th January and is supporting episodes of ITV’s new family-focused knock-out quiz hosted by The Chase Governess, Anne Hegerty. It marks Cathedral […]
UFC, the world’s premier mixed martial arts organization and Modelo Especial, the nation’s fastest growing imported beer, announced a new multi-year marketing partnership that establishes Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the United States. “Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC […]
Fans of competitive baking eagerly awaited the return of the Great British Bake Off (GBBO) on Channel 4 at the end of August. Now in its eighth series, the popular prime-time amateur baking competition is still a hit with viewers, despite the news earlier in the year that it was moving from the BBC to […]
Dr. Oetker will be encouraging British shoppers to ‘Dare to Bake’ with its new Great British Bake Off (GBBO) sponsorship. The UK’s leading home baking brand has launched a new creative based around the notion that there is no one better to encourage people to bake than the cakes themselves! Viewers will meet characters including; ‘The […]