Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign created by creative social agency Media Bounty. Heinz’s partnership with NFL UK is brought to life through the Ultimate Playbook, a series of creative assets designed for social, print and outdoor channels, […]
Online retailer Very.co.uk has announced its first full channel sponsorship of Sky Living. The campaign will go live on September 1 and runs for six months across linear TV, VoD and online. Debuting on Sky Living, the campaign shows consumers how to ‘get more out of every day’ by showcasing Very’s department store range. The […]
McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]
Just for Men has confirmed its UK sponsorship agreement with the National Football League (NFL), which commences from August 2017. The leader in men’s hair colour is looking to drive awareness and accelerate growth by investing half a million into marketing during this season alone. The milestone deal will see Just for Men serve as […]
Nissan captures the excitement and passion for football’s Premier League in their new Sky Sports TV sponsorship campaign – demonstrating that the all new Nissan Micra can get even the tardiest fan home for kick off. The 15 and 5 second idents by TBWA\London, show the all new Nissan Micra speeding away from regular weekend […]
PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of […]
Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival […]
Carlsberg UK has launched ‘Three Lions Ale’ for UEFA EURO 2016™, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of thetournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, behind […]
Recently MarComm News was invited to a day long extravaganza full of food, beverage, marketing, design and innovation. Starting from the inaugural FAB Forum and culminating with the grand ceremony of The 18th FAB Awards. Google UK Ltd. had a big part to play on the day – sponsoring The Forum, which was held at their St Giles […]
Havas Media UK has today brokered a deal between UEFA Euro 2016 sponsor Kia and The Telegraph. The campaign is made up of four distinct elements and has been designed to create buzz in the build-up to and throughout the tournament, driving association between Kia and football, as well as showcasing the All New Kia Sportage. To […]