Fifa sponsors Coca-Cola, AB InBev, , McDonald’s and Visa have grouped together to write an open letter to the tournament’s executive committee urging them to “embrace positive changes” ahead of today’s crucial reform meeting. The companies, which reportedly pay in the region of $100m for each four-year World Cup period, said that they want to emphasise the “values […]
Beats by Dre’s latest instalment in its ‘The Game Starts Here’ Rugby World Cup campaign focuses on semi-finalists New Zealand and their iconic Haka dance. Part of the new campaign features a film documenting the history and meaning behind the war dance as told by Master Inia Maxwell – the All Blacks resident Maori expert […]
Sports apparel brand Under Armour’s first global football campaign features star players such as Manchester United’s Memphis and Tottenham Hotspur Academy’s Cameron Carter-Vickers as well as young up-and-coming players from all over the world. Called ‘Slay Your Next Giant,’ the video aims to drive home the brand’s message that an athlete’s journey is just as […]
The BBC has secured the rights to Wimbledon until 2020 after penning a new deal with the All England Club. Keeping the tournament free to air, BBC director general Tony Hall said he was “delighted†with the deal as Wimbledon “unites the nation”. He concluded: “In what are difficult financial times, the deal represents the […]
BT Sport has swept up the rights to the next Ashes series from under the nose of rival Sky. As competition between the Pay TV rivals intensifies, BT is primed to broadcast the Ashes from Australia for the first time, vastly upping its cricket output and diversifying its appeal beyond its strong football programming. On […]
wants amateur footballers to follow their own path rather than try to emulate stars like Lionel Messi and Luis Suarez, kicking off a marketing campaign to trumpet the more grassroots-focused pitch. Four time Ballon dOr winner Messi stars in a 60-second film that urges fans worldwide to “unfollow†him and develop their own playing style. […]
Manchester United, Chelsea, Real Madrid and Juventus are global brands in their own right but wants their distinct football legacies to work as one for the first time to keep it ahead of Nike in the sport. The German sportswear business wants its club teams to be the difference in its neck-and-neck battle with its […]
Independent integrated agency LIFE has developed an advertising campaign for the UK’s leading cycling tyre specialist Schwalbe to celebrate the 2014 Tour de France’s start in Yorkshire. LIFE has created press and online advertising that features three limited edition Schwalbe tyres in the form of ‘Trois Arcs de Triomphe’. The work carries the tagline ‘For […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
Carlsberg and the Premier League have agreed a new three year deal for Carlsberg to be the Official Beer Partner of the Barclays Premier League. The deal will run for three seasons from 2013/14 until the end of the 2015/16 season. This partnership offers a unique range of rights and opportunities for consumers to engage […]