STACK appoints Mark King as their first Chief Data Officer

STACK appoints Mark King as their first Chief Data Officer

Leading customer acquisition and engagement agency, STACK, part of MSQ Partners, has appointed Mark King as its first Chief Data Officer. King will take up his new position with immediate effect, reporting into STACK’s CEO Ben Stephens. He will work across STACK’s client portfolio which includes Church and Dwight, Hertz and Electoral Commission, ensuring informative […]

MSQ Partners and LDF launch Flipside campaign

MSQ Partners and LDF launch Flipside campaign

The UK’s largest independent provider of finance to small business, LDF, has appointed MSQ Partners to launch its multi-channel brand campaign following a competitive four way pitch. MSQ were tasked with delivering a brand positioning that resonates with customers and employees. This involved developing a clear tone of voice across all platforms, as well as […]

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

Nivea Men pastiches Dostoevsky classic The Double for new ad campaign

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/DOUBLE-FINAL.mp4[/KGVID] Nivea Men has launched a comical new global ad for Nivea Men Crème exploring what a man would do if he met his double – a person who is exactly like him, but just a little better at everything. The online and social media campaign, created by Stack, is inspired by the […]

Peugeot launches new Just Add Fuel campaign targeting millennials

Peugeot launches new Just Add Fuel campaign targeting millennials

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/00_Peugeot_JAF_v45.mp4[/KGVID] Peugeot has launched a new social and online campaign for its Just Add Fuel insurance finance package aimed at helping young people who want to buy their first car. Just Add Fuel (JAF) is a deal where the owner pays a fixed low monthly fee, which includes insurance, three years’ warranty and […]

Stack hires James Champ to fill top planning role

Stack hires James Champ to fill top planning role

Stack has appointed James Champ to the role of planning director. Champ joins Stack, part of the MSQ Partners group of agencies, to lead the agency’s planning department and to boost its strategic offer across all clients. Previously the planning director at Rapier, Champ was also the planning director at The Communications Agency and the […]

Beiersdorf hand Labello’s digital account to Stack & launch new campaign

Beiersdorf hand Labello’s digital account to Stack & launch new campaign

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/labello_gimme_competition_061015-1.mp4[/KGVID] Beiersdorf’s leading lip care brand brand, Labello, has appointed Stack to handle its global digital account. The agency were briefed with delivering a socially-activated digital campaign to support worldwide TV activity for Labello’s new lip butter range and its new proposition: “too good not to share.” The campaign comprises of a series […]