LEGO launches a digital OOH campaign which invites shoppers to “Master the Force” to build the galaxy using on-screen LEGO bricks. The experiential campaign follows on from the debut of Solo: A Star Wars Story on the 25th May and promotes the latest characters and brick sets tied to the Star Wars anthology. The interactive […]
Energy PR has been appointed for the second time by the inventors at Wow! Stuff to support the launch of the company’s brand new Star Wars and Despicable Me 3 blockbuster licensed products. Energy PR has already run several successful campaigns for Wow! Stuff. The full service agency will kick-start its communications plans for the […]
Facebook is expanding on the popularity of its specially-designed image filters, like the rainbow-coloured Pride flag overlay it released to celebrate the legalisation of same-sex marriage in the US, by making them a permanent fixture on the site. The social network has teamed up with a host of sports teams, charities, movies and other brands […]
The reboot of Star Wars has propelled Disney into top spot of the world’s most powerful brands league table. Disney beat Lego and L’Oreal to second and third place respectively due to the box office success of the new Star Wars film, according to strategy consultancy Brand Finance. Star Wars Episode VII ‘The Force Awakens’ […]
Tesco has tapped into the hysteria and anticipation surrounding the December 17 premiere of ‘The Force Awakens‘ with a vegetable-led tribute to Star Wars. The ads by BBH London, play on arguably the most famous line from the original ‘Star Wars’ trilogy – “I am your father” – which Darth Vader utters to his son, […]
HP has launched its first new advertising under the new HP, Inc company to leverage their partnership with Star Wars. In the Star Wars universe, anyone who has passion, ingenuity and technology has the force to reinvent. The same holds true at HP. Created by BBDO New York, HP’s creative agency partner, the work introduces […]
Google is giving its users the option to re-skin popular services such as Gmail, Maps & Search with a series of Star Wars flavoured visuals as hype builds ahead of the cinematic release of The Force Awakens. To add an element of interactivity to proceedings Google has created a ‘Choose Your Side’ minigame that enables […]
Royal Mail has issued a specially designed set of stamps to celebrate the Star Wars saga. The stamps will include a special set of 18 being released October 20 ahead of the release of the new entry into the series; Star Wars: The Force Awakens and incudes classic characters such as Luke Skywalker, Han Solo, […]
Fanatical Star Wars aficionados are gearing up for the cinematic debut of The Force Awakens by taking part in a global 18 hour unboxing event dubbed Force Friday. Kicking off at YouTube Space LA the frenzy of cardboard, bubble wrap and sellotape with hosts Anthony Carboni and Andi Gutierzz injecting some pizazz into proceedings by […]
Disney is further stoking Star Wars hype ahead of the latest cinematic instalment of the science fiction franchise this December with the launch of an official iOS and Android app. Designed primarily to keep die-hard fans abreast of all the latest news ahead of a release of the Force Awakens the app can be configured […]