Saatchi New York unveil ‘Getaway’ for Lenovo

As part of “For Those Who Do” campaign, the “Getaway” film involves the consumer in a story centered around the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It’s dark and slightly subversive.  Stylish without being too sleek.  And, best of all, it showcases our single product’s four incredible modes, […]

Hyper Island introduces The Create for Change Conference

Hyper Island has announced that they will head up a new kind of conference, The Create for Change Conference (CCC), taking place in October this year. The Create for Change Conference will bring future-oriented individuals and companies and thought leaders together for two days, where they will take part in workshops, open-format and speaker sessions […]

Burberry partners with Google on digital kisses campaign

Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world. The ‘Burberry Kisses’ campaign debuted in June. It is part of Google’s Art, Copy & Code initiative, which aims to humanise technology through emotive digital experiences. The experience is hosted on a dedicated platform […]

Twitter launches global partnership with WPP

Twitter launches global partnership with WPP

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products. The global strategic partnership spans a number of WPP companies, including GroupM, Kantar and digital agencies including Wunderman. Sir Martin Sorrell, WPP chief executive, said: […]

Nissan: The Self Healing Paint iAd

Nissan created a unique self-healing paint that aims to make cars absolutely unscratchable. To convey how cool the technology is, the car company joined up with TBWA/G1 Paris, OMD Europe, and Dan Paris, to make a surprising iPad ad that teaches unsuspecting consumers how cool and unexpected the feature is. Users came across a seemingly […]

Volkswagen: Hidden Frame YouTube Ad

Volkswagen takes advantage of YouTube’s own technology in this video project by Almap BBDO, designed to highlight the car’s “side assist” feature for sensing objects in your blind spot. In the web film, a man invites you to see how good it would be if the future was predictable, by placing your mouse on YouTube’s […]

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Over Half of Smartphone & Tablet Users Shop Via Mobile Weekly

Almost two-thirds of smartphone and tablet users access websites on a daily basis and over a half shop via their mobile device at least once a week, according to new research from e-commerce and digital marketing solutions provider EPiServer. However, the mobile e-commerce experience is falling short of expectations, with half of shoppers confirming they […]

Movie Posters That Double As WiFi Hotspots

To help bring the “world’s oldest” and possibly the “least popular” ad medium—the poster—into the digital age, South Korean film distributor CJ Entertainment teamed up with ad agency Cheil to create movie posters that doubled as WiFi hotspots. Called ‘WiFi Posters’, the campaign involved installing WiFi devices into existing movie billboards—allowing users within range to […]

Sporting Connect Launches Mobile App

Sporting Connect Launches Mobile App

Sporting Connect is celebrating reaching the 1000 members-mark with the release of its brand new mobile app for iPhone and Android devices. The App is completely free and is the beginning of a whole new mobile era for the online football community, which aims to connect all aspects of the game including coaches, players, referees, […]