[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/NSA-VHDB077-030_ProRes.mov[/KGVID] M&C Saatchi has created a new campaign for Virgin Holidays, showcasing the range of worldwide holidays on offer in its January sale. The campaign, entitled Dream Bigger, launches on Boxing Day and will run on TV, press, outdoor, in store, social and online. M&C Saatchi were tasked with creating a campaign that […]
RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The TV ad tells the story of a woman who follows her heart’s desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her […]
Uber has rolled out a campaign to hit back at Transport for London’s consultation on private hire regulations in the capital, namely one proposal which could see the taxi app make passengers wait five minutes before a pick-up. Uber worked with Creature of London on the video which shows how Londoners reacted when they were […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/high.mp4[/KGVID] The Dubai-based luxury hotel company Jumeirah launches Jumeirah Inside: a Google Street View-like experience that travels through 23 hotels with 360 video and photography and various interactive features. Connected through a cinematic story, visitors of the platform can explore each hotel freely and book a stay from within the experience. Developed in […]
Land Rover is using its involvement in grassroots-to-stadium rugby to form the heart of its Rugby World Cup 2015 campaign, #WeDealInReal. The brand campaign comprises a number of elements, including high-profile advertising, social media activity, experiential, global media partnerships and ambassador engagement. The automotive brand has created a 60-second spot on YouTube, showcasing 11 local […]
Leading European airline Lufthansa has created a world first Augmented Reality (AR) app to drive awareness of its new class of seating; Premium Economy. The pioneering app, designed by Space, represents a new and innovative type of AR experience, designed to launch via a basic pen drawing on an A4 piece of paper – typically […]
Russian airline and official carrier of Manchester United Football Club Aeroflot are taking up residence at a number of airports worldwide, including London Heathrow’s Terminal 1, to offer fans the chance to see club in action with a trip to Old Trafford in 2014. The airport installation features a replica Aeroflot plane made up of […]
Singapore Airlines is releasing a series of films as part of a global campaign stressing the lengths the company will travel to please its customers. The global campaign, called “The Lengths We Go To” launched September 2, when the first of the three films aired. The TV spots are showing on BBC international channels, Discovery […]
