Panasonic UK has launched an online campaign to promote its new Smart Viera TV range and Lumix TZ40 camera. The campaign has seen review content for both products from TrustedReviews.com and whatdigitalcamera.com appear within custom made online advertising unit, Amplify. The Amplify unit will host teaser videos and advertising content about the products, links to […]
BT Sport’s advertising campaign will hit television screens for the first time today and will reveal the exciting and accessible personality of its new channels. The campaign is set to illustrate BT Sport’s impressive content offering and showcase a wide cast of sporting talent through a series of spectacular set pieces. BT Sport presenter Jake […]
BT has ramped up its marketing campaign for its new Sky-rival BT Sport service, which offers 38 exclusive Barclays Premier League and Scottish Premier League matches, by announcing the service will be free to BT broadband customers. BT Sport 1, BT Sport 2 and ESPN will also provide coverage of the FA Cup, Europa League, […]
Bless This House’ star Sally Geeson is spearheading a major national television advertising campaign for Anglian Home Improvements. The much loved comedy actress is the face of Anglian’s TV campaign ‘The Dream Is On’, which launched on 1 May and will be running for the rest of the year. Focusing on key Anglian products including […]
Asda has unveiled a weather responsive ad campaign for its George brand, featuring digital advertising banners which respond immediately to changes in the weather. The ‘wear your summer’ campaign is set to run across TV, print, outdoor and online, and sees the featured models switch between clothes for warm and colder summer weather. George Andrew […]
Discovery Networks is launching its TLC channel in the UK, and has positioned and branded a revised version tailored for the UK market. TLC is currently broadcast in 150 countries and is viewed by over 300m households in the US, and across western and Eastern Europe according to The Discovery Channel. Design work has been […]
Media agencies have warned the TV ad market could decline by around 5 per cent year on year in the second quarter – a more severe drop in spend than had been expected. According to estimates from media agency buyers, the UK TV market could fall by 2-6 per cent between 1 April and the […]
Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality. Created by TRO Group, the campaign launched today and is set to run for a month, and includes an AR interface which allows the user to control a number of content scenarios that […]
There is at least some evidence showing that ESPN is starting to derive more digital traffic from mobile devices than from a PC or laptop. In at least one month among men 18-plus, 18 million accessed ESPN content via just a mobile device, compared to 16 million using only a PC or laptop. The data […]
Dare has created a unique TV ad using head-mounted cameras to show the everyday adventures of Vision Express customers. The ad was shot by Conkerco through Academy Films and features a cameo from Heston Blumenthal who has been working with Vision Express since the summer as brand ambassador. Making the film required the design and […]