Delivering more efficient, customer-first marketing has been the Holy Grail for many – if not all – brands in recent years. However, it’s often organisational changes that prove the first hurdle to overcome, more so than the investment or time-consuming nature of procuring a new martech stack to deliver. So, why do organisations need to […]
Following on from ignis’ recent work for Calvet, the agency announced the launch of a new campaign for J.P. Chenet. They were approached to create a unique and clear voice for the brand whilst highlighting its new, smaller format offering. The brand, known for its unusual bottle shape and broad flavour appeal, has been given a […]
Bristol-based CRM company, Armadillo, which works with big name brands including McDonald’s, hotels.com and Disney, has welcomed three new employees to its team. Steph Dearing joins Armadillo’s creative team as Digital Developer alongside two new Account Executives, Izzy Crackett and Joe Panayiotou. Dearing joins Armadillo with seven years’ experience within the creative industry under her […]
Salcombe Brewery has unveiled a new look for its Salcombe Gold beer with a visual identity designed by brand, creative and digital agency Mr B & Friends. Salcombe Gold comes in a 330ml bottle and forms part of the brewery’s craft beer range, which includes the new Salcombe Pale Ale. It has developed a strong […]
Blenheim has unveiled a major new brand identity to reflect its updated, modern outlook. The new branding also encompasses its growing business developments and reflects the ambitious values announced in its 10 Goal Strategy, created and implemented by new CEO Dominic Hare. Home to the Dukes of Marlborough since 1704, Blenheim was designated a UNESCO […]
The Gate London has appointed WCRS Group Account Director, Vicky Janaway, to the newly created position of Client Services Director. Janaway’s responsibilities will include leading client business as well growing the client services team and developing agency talent. She will report to Jamie Elliott, CEO. Shortlisted for this year’s IPA Women of Tomorrow awards, she […]
As a couple of creative dads, ex-Aesop Agency ECD, Martin Grimer and ex-Pearlfisher Futures Director, Shaun Jones had an idea that would re-use their talents. Recognising their own kids were spending increasing amounts of time on digital devices, and inspired by the multitude of delivery boxes filling our hallways, they saw a creative opportunity to […]
Global brand experts, BrandOpus, have re-imagined Freaks of Nature–the challenger brand offering a range of naturally free-from desserts & yogurts–across all of its consumer touchpoints. The distinctive, bold redesign encompasses every aspect of the brand including strategy, identity, packaging, website and the creation of a brand world that has been brought to life with a […]
me&dave has created an innovative language-led brand identity for Anco&co, a build-to-rent (BTR) development that has just launched in the heart of Manchester with the bold goal of shaking up the rental sector. Located in a popular up-and-coming neighbourhood – Ancoats – me&dave’s urban fly-poster campaign is inspired by protest placards. It also references Manchester’s […]
DFS is launching a new campaign, created by krow communications, airing from 25 September and running for five weeks across the UK and the Republic of Ireland. Entitled ‘Time to snuggle up’, the 30-second spot shows an autumnal season of burnt orange leaves falling and glowing fires, with people up and down a terraced street […]