Yahoo Finance announced the appointment of Lianna Brinded as Head of Finance and Alanna Petroff as Senior Economics Reporter. The new hires reflect Yahoo’s growing effort to expand its global presence, in the UK and beyond. Brinded, who joins from Quartz, where she is currently Europe News Editor, will lead the Yahoo Finance strategy in […]
Birds Eye frozen ready meals relaunch with a new design that emphasises the authenticity of the cuisine and updates quality cues, with design by creative, design agency Brandon. To boost the presence of its range in multiple retailers, Birds Eye briefed Brandon to look at the packaging design, which was too disparate and needed refreshing. […]
Micralite is relaunching its brand to the parenting market with a fresh proposition and campaign by creative agency isobel. Developed by two fathers and engineers over 20 years ago to let parents get out there with minimum fuss, Micralite created the first truly hybrid stroller combining the benefits of larger off-road strollers with compact smaller […]
gyro Manchester has hired Kate Pickering to the new role of Head of Content as it boosts its offering for clients. Pickering joins the agency from Dentsu Aegis Network’s sister agency, John Brown Media in Manchester, where she was Director of Content Planning for three years. In her new role, she will lead gyro Manchester’s […]
Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]
Content marketing remains healthy, vibrant and growing voraciously. The stats are staggering: in 2011, a study showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared daily. With this much content out there, how do you make content work for you and what’s the right kind of content […]
New research has highlighted that as businesses strive to meet the needs of today’s digitally empowered consumer there is a gap between businesses knowing what drives digital effectiveness and current digital practices. The findings were part of a larger study exploring the opinions and digital practices of UK businesses. It also compared the views of […]
Figures just released by Foresee Insight, a company that measures digital reach, shows that of the Top 10 World Cup commercials on social media: Screwfix topped their league Not only were Screwfix proud sponsors of ITV World Cup match coverage, but Screwfix’s ad on ITV received the highest positive sentiment of 79%. The Omnichannel retailers’ […]
Sassy female fashion brand ‘Never fully Dressed’, has launched its first national TV advertising campaign with Media Agency Group (MAG) to promote its styling of fabulous prints and diverse customers, capitalising on ITV2’s Love Island and Love Island ‘On Demand’ advertisement placements, to promote its range of chic clothing. Never Fully Dressed (NFD), is […]
Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category – breakfast biscuits – with creative by long-term strategic design partner, Biles Hendry. In 2011, Biles Hendry repositioned Bounce from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle proposition. The […]