Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]
According to research released on September 12, nearly half (44%) of UK women aged 50+ feel patronised by advertising (compared to 31% of all women), while more than a quarter (27%) feel that ads contribute to creating and maintaining negative stereotypes of their demographic group. Almost half (45%) of older women also agree that ‘society […]
NICE, a leading provider of enterprise software solutions, has unveiled a new campaign with celebrity chef, Gordon Ramsay which includes a video of various people pretending to be the world famous chef, reinforcing NICE’s message ‘Don’t Compromise’ – encouraging business not to compromise on the customer experience. “Gordon Ramsay is the living definition of excellence […]
American Airlines and British Airways will reveal a unique two-day experience in the heart of Canary Wharf, where consumers can sample the on-board premium experience without leaving the ground. From 19th – 20th September, the Altitude Academy will invite passers-by to enjoy a series of unique experiences and discover their personal flyer style. Guests will […]
KFC, in partnership with Mother London, is launching KFChill – a fun way to be mindful in the run up to Mindfulness Day on 12th September. It aims to encourage fried chicken fans to enjoy that moment of calm away from their hectic days. Our lives are full of stress and clutter. With KFChill […]
Free-From bakery category leader Genius Gluten Free has unveiled two wraps as part of a new ‘Good for the Gut’ range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the Genius Fibre Fest Beetroot Wraps and Genius Fibre Fest Kale Wraps. In […]
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they resonate with business […]
Following on from the primetime ad break on Channel 4 on September 7, Nationwide, will be joining forces with commercial radio brands, LBC and Heart to continue the #TogetherAgainstHate campaign. Created by Wavemaker, this latest part of the campaign will involve three weeks of activity on LBC and Heart starting September 10. Throughout this […]
The University of Central Lancashire (UCLan) has unveiled an uplifting and inclusive advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience. The ‘Together’ campaign, which launched today, will run across cinema, outdoor, print, radio and digital formats. The 60 second cinema ad features Ella Eyre’s hit song Together, chosen […]
Advertising and content agency Therapy, announced the third annual iteration of their award winning “Save Our Stuff,” TV advertising campaign aimed at getting millennials to recycle more – this time focused on aluminium and commissioned by North London Waste Authority. The ad itself, “Tin Man”, combines classic 1970s synth track ‘Popcorn’, a unique and […]