The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]
The issue of gender bias and other biases that exist within our industry has been much talked about over the last two years, so if the message has not got through it is because we are not listening. As more companies get outed on the basis of their gender pay gaps, here at Collider we have […]
Integrated advertising and marketing agency bigdog, launched a new campaign for iconic household brand Vax’s latest product – Vax Platinum Carpet Washer. This is the first piece of work for Vax produced by bigdog to go live, following the agency’s appointment as the brand’s lead creative agency in November in 2017. The ‘What lies […]
Tanya Faulkner has been promoted to Managing Director at Quiet Storm, reporting directly to CEO Rania Robinson. As Managing Director, Faulkner will take full commercial and operational responsibility for the agency, and Robinson will focus on agency brand building, new channels of growth and diversification for Quiet Storm. Previously commercial director at Publicis London, Faulkner […]
krow has launched a new ad for the UK’s biggest sofa manufacturer, DFS, which takes us in-store to explore the choice of colours available across their range of styles. The campaign is the eighth for DFS featuring Aardman designed characters, which are based on real employees of the sofa company. Breaking on Tuesday 20th March, […]
gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was Head of […]
Influencer marketing platform Buzzoole announced the appointment of Damian Gillman as Head of Business Development and Sarah Whitfield (née Gavin) as Marketing Director. Gillman brings to Buzzoole more than 17 years of experience across the media and content space and joins from MEC Wavemaker where he was Head of Content Partnerships. Whitfield was most recently VP […]
The road to success in the music business can be hard. One way to increase awareness is to feature famous artists. To promote their new album and tour, and get recognised in the US Motherland of Hip Hop, British Rap combo Too Many T’s were looking for a big name to partner with. In […]
Britvic owned Robinsons, together with Saatchi & Saatchi London, have released their “most sophisticated Robinsons yet” campaign to promote Fruit Cordial, their second range of products created especially for grown-ups. The launch of Robinsons Fruit Cordial follows the launch of Robinsons Fruit Creations in January earlier in 2018. The TVC creative marks a continuation […]
MORE TH>N insurance has launched a new TV sponsorship campaign entitled ‘Defuse the Drama’. As the official sponsor of ITV Showcase Drama, MORE TH>N’s new idents will feature during popular ITV dramas from March to December. As a leading UK insurance brand, MORE TH>N is no stranger to defusing drama. Whether it’s fixing burst pipes […]