Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]
 BMW Motorrad unveils an epic branded short content film, ‘The Someday Ride’, to launch its new 3ASY RIDE motorcycle in the US market. Creatively devised by M&C Saatchi and directed by Ben Perry, the rousing film aims to broaden what it means to be a motorcycle owner as the BMW Motorrad seeks to engage […]
AKQA has promoted Aivory Gaw to Business Development Director for AKQA London. Aivory has been with AKQA since 2013 as a Client Services Lead, and previously as Associate Planning Director. As the youngest member of London’s leadership team, Aivory will be responsible for driving growth across AKQA’s London studio, and reports to Managing Director, Sam Kelly. Before […]
Mumsnet, the UK’s biggest website for parents, and leading bed specialist, Dreams, have signed a strategic partnership. In an industry first, the two brands will work together to create two mattresses – specially designed by parents, for parents and parents to be – which will be available to purchase in many of the retailer’s 190 […]
Toby McAra, former Head of Google Analytics 360 (UK&I) has joined ConversionWorks to support the board through their ambitious growth strategy. He will bring his industry knowledge to the fast growing data and digital analytics agency. Toby helped to build Google’s Analytics 360 Suite offering, a cross-channel, highly integrated, enterprise marketing measurement suite. ConversionWorks are […]
BMB has recruited James Turnham to the new role of Head of AV, as it looks to develop an audio-visual department and give clients a production offering to match the agency’s ambitions. Turnham joins from Mother, where he was Head of Production. At BMB he reports to Matt Hyde, Chief Operations Officer. His appointment is […]
Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]
Gourmade is a new ‘frozen from fresh’ ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they […]
Boost, a new dedicated pay-as-you-go (PAYG) energy supplier, introduces Boost Lee, a new character inspired by iconic martial arts legend Bruce Lee, who will star in the brand’s integrated launch campaign created by SNAP LDN. Founded on the belief that people want the freedom to top up their energy when and where they’d like, Boost […]
Infinity Nation, the online retail growth consultancy, has appointed Tim Lacey as Non Executive Director. Lacey, a specialist in the private equity (PE) industry, runs Middle 8 Capital and has worked as MD and commercial director for a range of PE-backed businesses. Drawing on his understanding of PE investor’s perspective and needs, Lacey will focus […]