Batch Organics is the no hype, no hassle health food brand for busy people who want to eat well. Integrated branding agency Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’. The rebrand has been brought to life through a new name, logo, colour palette, […]
Creative agency RPM announces new client win with New Balance in line with their sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner. On the 19th October, RPM co-produced the launch event at Village Underground, East London, to announce New Balance’s partnership and to launch the New Balance London Marathon […]
Mindshare UK has launched its Trends Report 2018 which identifies the top five trends for marketers to watch in 2018. The report investigates a variety of topics from AR to AI and shows how consumers across all ages are embracing technological advancements with 46% of consumers willing to use facial recognition as a form of official […]
UK consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 47 percent are frustrated when companies fail to deliver relevant, personalised shopping experiences, nearly half (48 percent) are concerned about personal data privacy as they subscribe to intelligent services designed to understand and anticipate their […]
Capgemini’s Digital Transformation Institute has released a new report titled “Loyalty Deciphered— How Emotions Drive Genuine Engagement,” which seeks to understand the main drivers behind brand loyalty. The report, which surveyed more than 9,000 consumers and 500 executives, found that emotions have the strongest impact in driving consumer loyalty. For retailers who are able to […]
Cinema advertising giant Pearl & Dean has chosen to support the London’s Air Ambulance charity with the launch of its Christmas campaign, in a push through creative agency Procreate London. The support will see the charity’s campaign, “It wouldn’t be Christmas for us without London’s Air Ambulance”, aired throughout the capital’s cinemas for four weeks. […]
In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the rubbish bin. Engaging with people through a branded mobile trike, the iconic newspaper is showing people that ugly, discoloured or misshapen produce, which is rejected by supermarkets, can still be eaten and tastes […]
Getting home after the office Christmas party can be tough. And getting your key in the door when you’ve had a few can be even harder. Creative agency Soul have come up with the solution. They’ve created ‘Tiddly Popped’ – a fun interactive game that helps people train for the inevitable this festive season. Inspired […]
Energizer, the UK’s fastest growing battery brand, is back on TV with a new multi-media campaign that focuses on the brand’s credentials in leading innovation and longevity, a key selling point for batteries at Christmas. The TV creative, originally developed by TBWA\Chiat\Day, features the iconic Mr Energizer chased by a swarm of drones. Reinforcing […]
Oscar-winning singer Sam Smith is backing a new report and campaign from the charity War Child UK, aiming to raise awareness and funds to support the mental health and wellbeing of children affected by war – from those who have fled the brutal violence of so-called Islamic State in Iraq, to former child soldiers […]