Heinz Yellow Mustard is marking its partnership as the new Official Mustard sponsor of the NFL in the UK with an integrated campaign created by creative social agency Media Bounty. Heinz’s partnership with NFL UK is brought to life through the Ultimate Playbook, a series of creative assets designed for social, print and outdoor channels, […]
Online retailer Very.co.uk has announced its first full channel sponsorship of Sky Living. The campaign will go live on September 1 and runs for six months across linear TV, VoD and online. Debuting on Sky Living, the campaign shows consumers how to ‘get more out of every day’ by showcasing Very’s department store range. The […]
Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia […]
Mazda Motors UK is raising awareness of its new MX-5 RF – the hard-top version of its iconic MX-5 roadster – with a new Out of Home (OOH) campaign by creative agency Antidote. The campaign, to run in OOH large format UK-wide for two weeks from August 28, has been designed to emphasise the beauty […]
jj Media Group is bringing its production service divisions together under one brand to become the UK’s largest production service company. With the move coming as CEO Josh Jones pledges to better service the UK’s growing content economy. Locations, Studios, Events and Equipment Hire have now been brought under one cohesive brand identity, jj Media […]
Strongbow is rounding off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth on the weekend starting August 26. The world-leading cider has created a stunning arena with a 10m high Strongbow Archer as the centrepiece. Surrounded by a DJ booth made from speakers, a bar made from a […]
International design consultancy DECIDE has created the branding and packaging design for the launch of a new sub brand frozen pizza range for Dr Oetker under the Chicago Town brand. ‘The Pizza Kitchen’ has been created to complement the existing Chicago Town Takeaway and Deep Dish ranges and increase brand reach to target the weekday, […]
One of the UK’s favourite innuendo-fuelled cookery programme, The Great British Bake Off (aka GBBO) returns to the TV screens on August 29 – nearly a year after it was confirmed the programme would be passed into the hands of Channel 4. While many are dubious about the change of networks, fans haven’t lost interest, […]
Leading digital agency Wunderman UK, part of the WPP network, has launched Elements of Experience – a new platform that harnesses data and insights to explore and benchmark the world’s best customer experiences across every sector. Elements of Experience is a searchable database of customer experiences, giving marketers access to a comprehensive cross-section of the […]
Nutella, worth £50.8m and growing at +55.8% in the past four years alone, is moving into the biscuits category for the first time in the UK, following a fantastic trial period and tremendous success in global markets. Available now as a single serve or multipack of six, Nutella B-Ready features a light, crunchy wafer shell, […]