To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]
Havas Group UK announced the appointment of Stephanie Marks as Managing Director of Havas Media. Marks, who is currently Deputy Managing Director at WPP’s Maxus, joins the agency just weeks after it picked up the global account for tyre giant Michelin. Reporting to Matt Adams, CEO of Havas Media UK and International, Marks will be […]
Integrated agency, Once Upon A Time (OUAT), announced the acquisition of media specialist, MJ Media, for an undisclosed sum. The central London-based media agency specialises in the youth, entertainment and technology sectors. The addition of MJ Media to the Once Upon A Time stable is the group’s fourth acquisition and is aligned with its strategy […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
September 11 sees the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world which has reached peak stuff, a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to build brands that people in the real world wish existed. It will do this by working […]
Brand purpose consultancy Given London is set to deliver a new project with Anglian Water following a successful three-way pitch. The new project, which launched on September 9, aims to bring about consumer behaviour change around water usage and test new technologies and innovation being pioneered by the water company in Newmarket – a town […]
Total brand experience agency, Momentum Worldwide (UK), has appointed Matthew Mayes, formerly Head of Digital at GMR Marketing, to Chief Technologist in the UK. Reporting into Dean Taylor, Momentum Worldwide’s UK Director of Creative Strategy, Mayes will front the digital offering of the agency, ensuring that digital strategic thinking and delivery is central to every […]
Naked Juice is inviting visitors to Festival No.6 to step into Colourtopia and experience a unique space full of possibilities, powered by its products. Naked Juice is building on the success of engaging festival-goers in 2016 to drive trial and awareness of its smoothies and the weird and wonderful spirit of its brand by adding […]
Jack Wills launches its fully integrated AW17 SPORTxLIFE athleisure campaign, in which the British fashion retailer has enlisted a diverse selection of athletes and social influencers to demonstrate the versatility of the new season’s sporting range. To authentically bring the global campaign to life, Jack Wills worked with entertainment marketing agency, ITB, to incorporate unconventional […]
In response to an increasing demand for agency services to constantly innovative through technology, ignis has developed an in-house department that will exist to identify and develop pioneering technologies, and help to foster the existing culture of innovation within the agency. The department, ignovation labs, will be driven by a team that are inspired to […]