Tic Tac – currently worth £25.2m – is adding a tropical twist to its popular flavour-changing Mixers range, Coconut to Pineapple. The new variant will be available to all channels from September as an 18g pack (MRSP £0.62) and a 49g pack (MRSP £1.41). The Tic Tac Mixers concept was introduced to the UK market […]
Kinder, the fastest growing kids confectionery brand, is continuing its growth momentum with the introduction of a range of monster designed Kinder Choco-Bons packs, set to capitalise on the £121m Halloween opportunity. A spokesperson for Ferrero UK comments: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal […]
BMB has been appointed to lead the Campaign to End Loneliness account, raising awareness of the issue of loneliness among older people in the UK. The first piece of work from the agency premieres on September 20th at the charity’s annual conference. It aims to raise awareness of loneliness among older people in the UK […]
Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]
J Rosenthal & Son, one of the leading suppliers of home textiles to the retail sector in the UK, has re-launched its Appletree brand for AW17 with a rebrand, new packaging and extended range of coordinating products. A British brand, Appletree has a strong heritage dating back to 1770 and has been part of Rosenthal’s […]
McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ‘McDelivery’ win, which will see the Leo Burnett London support the […]
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
One of Scotland’s largest independent optical groups, Black & Lizars, has launched its new ‘surprisingly affordable’ advertising campaign, highlighting its commitment to premium service and the entry price of its designer frames and lenses. Rolled out across outdoor, print, digital, and in-practice platforms, the new campaign goes live beginning August 14. The new creative advertising […]
Just for Men has confirmed its UK sponsorship agreement with the National Football League (NFL), which commences from August 2017. The leader in men’s hair colour is looking to drive awareness and accelerate growth by investing half a million into marketing during this season alone. The milestone deal will see Just for Men serve as […]
Manchester-based SkinnyBrands Ltd has announced the appointment of marketing director, Allan Moffat, following considerable growth for the alcohol manufacturer which launched last year. Allan joins the company with more than 20 years’ experience in sales and marketing within the retail sector, having worked to deliver media activation and retail strategies for brands such as Corona, […]