Weber, the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks has appointed Maxus UK to handle its media buying and planning activity across the UK. Maxus will begin work with Weber immediately in time to launch its spring/summer range. The account is worth around £3 million in billings. Maxus […]
Statutory body the Equality and Human Rights Commission (EHRC) has appointed creative agency 23red to lead its communications campaign to help reduce pregnancy and maternity discrimination in the workplace. Recent research conducted by the EHRC and The Department for Business, Innovation & Skills (BIS) suggests that around 54,000 new mothers may be forced out of […]
Domino’s is all about Greatness, and now the UK’s favourite pizza brand is getting even closer to how its pizzas made people feel, with a new campaign from iris that shines a light on the great, mouth-boggling taste of a Domino’s pizza. The integrated campaign, born out social research, rides the wave of the nations fascination […]
Visa has hit home its partnership with the Olympics with a new campaign called Heart of the Olympian. Looking to drive awareness of Visa’s sponsorship and generate excitement ahead of the greatest sporting event on earth, the video focuses on the metaphorical and literal heart strength required to take gold. The film, directed by Juan […]
Creative marketing agency, RPM, have been reappointed by Cadbury to create and deliver the brand’s largest ever Easter weekend experience in partnership with the National Trust and National Trust for Scotland. These events are the culmination of Cadbury’s £6 million ‘Bunny’s Been Busy’ Easter campaign which has seen the classic Cadbury purple egg pop up […]
has embarked on an ambitious experiential project to launch its new shoe brand, NMD. The sportswear brand has selected a coffee shop/warehouse space in Shoreditch as the location for its Future House – a six-day, six-night pop-up that aims to inspire and celebrate London’s creative talent. The two-storey space, which has been adorned with foliage, […]
Matt Pye has been hired by INNOCEAN UK to lead the next chapter in the development of UK business. His remit is to further strengthen the relationships with key INNOCEAN clients including Hyundai Motors UK and Kia Motors UK, and to lead the charge on new business. Pye will report in to Sang-Hoon Rhee, the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/M_S_EASTER_40_SEC_01-21_12h39-720p_HD_MPEG_4.mp4[/KGVID] M&S has launched a new campaign for Easter showcasing its delicious range of chocolatey seasonal treats and innovative new Easter egg designs. The “Adventures in which came first” campaign, created by RKCR/Y&R, celebrates the chocolatey loveliness that is M&S at Easter, and plays on the age-old riddle – which came first the […]
International volunteer-based building charity Mellon Educate has teamed up with digital agency DARE, a part of the OLIVER Group, to produce a highly provocative online video campaign. Primed for Facebook and YouTube, the video is a call-to-action for Mellon Educate’s pioneering seven day school-building programme. The video campaign, which launches March 17, aims to boost […]
Karmarama has been appointed to create the idents for Honda UK’s new Channel 4 film network sponsorship. The win follows a competitive pitch. The Channel 4 film sponsorship is the biggest in the market, and includes all films across Film4, More4 and e4. The two-year sponsorship deal begins next month, with Karmarama’s new creative campaign […]