GSK has announced the launch of an innovative TV partnership with Channel 4 in a new £4.2m marketing campaign which premières during the return of legendary adventure gameshow The Crystal Maze following a bespoke introduction on 30th June. The partnership with channel 4 includes a new media format to help connect and engage with the […]
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA and breaking on June 28. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross […]
The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its ‘In Pursuit of Greatness’ campaign, focusing on what make the tournament so unique. The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, […]
Twelve, the integrated brand activation agency, has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited-edition designed tins at its heart, created in collaboration with top emerging design talent from the University for the Creative Arts (UCA). The activity marks the third consecutive year that Nescafé Azera and Twelve have worked […]
Experiential agency, Closer, has appointed Helen Braybrook as staffing director to oversee the recruitment, training and management of the agency’s promotional staff for its live brand activations. Braybrook will work to Closer’s proposition of delivering Human Brand Experiences; she will report directly into Liz Richardson, Closer’s managing partner. Closer’s ambitions for its staffing division will […]
New omnichannel virtual agency, Brown&co, has recently secured two major project wins with Jacobs Douwe Egberts and Efes. Brown&co will be partnering with Jacobs Douwe Egberts in a major new global structural and packaging innovation project, having won in a competitive pitch against Flex in the Netherlands and the UK’s Seymourpowell. Kelly-ann Davies, Senior Packaging […]
Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social. The 30” and 20” TV spots go live on 22nd June, with both TV and VOD running until early August. OOH will run from 3rd July until mid July, nationally, while campaign […]
As part of the two week Pride Festival in London, Proximity London have created Love Lived Here, a campaign to celebrate pioneers of the LGBT+ movement throughout British history. Starting on the 26th June, key blue plaques around London will be given a temporary rainbow makeover to acknowledge the individuals who lived there as part […]
Creative agency Space has appointed former J. Walter Thompson creatives Naz Nazli and Alex Ball as Creative Heads to work across the agency’s client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. Nazli and Ball, the creative team behind the latest TV campaign for Berocca, have over 20 years of […]
The UK’s largest independent provider of finance to small business, LDF, has appointed MSQ Partners to launch its multi-channel brand campaign following a competitive four way pitch. MSQ were tasked with delivering a brand positioning that resonates with customers and employees. This involved developing a clear tone of voice across all platforms, as well as […]