Former BBC weatherman Michael Fish kicks up a storm with some fishy predictions for 2016 in a video released today. Fish tackles trend forecasting for the year ahead – confidently predicting that goose GIFs will be ‘huge’ next year, that beards are over and that ‘bald’ is the hot new hipster hair trend for 2016. The famous BBC […]
Homewares and furniture retailer Habitat has unveiled its new eCommerce platform, designed by digital commerce consultancy Salmon, which aims to capture a mobile audience and take advantage of the increase in traffic it has seen over the last year. In the past 12 months, the brand has reported a 35 per cent increase in traffic […]
Twitter is launching its new Moments app in the UK on December 15, showcasing how it can streamline the experience of using the social networking site. Available on Apple’s app store and Google Play, the service aims to curate the best pictures, tweets, headlines and stories gathered from across Twitter for viewing in one handy […]
Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The work is the first by RKCR/Y&R for […]
Burberry has teamed up with DreamWorks Animation to create an interactive campaign on the Curve screen in Piccadilly Circus, London. Using 3D technology by Nova, the campaign features computer-generated versions of its heritage scarf that users will be able to personalise and play with. Up to five particpants at a time will be able to […]
Over the next two weeks, Tinder, the world’s most popular app for meeting new people, is partnering with NHS Blood and Transplant to draw attention to a different kind of search for a match – the challenging wait for a donor match. The partnership and creative concept was developed by integrated creative communications agency 23red. […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Dryathlon-2016-commercial.mp4[/KGVID] It’s that time of year again when Cancer Research UK challenges social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016 sees a fab new advertising campaign created by Karmarama, which will appear across TV, radio, digital and social media. A specially written […]
Jon Sharpe, RKCR/Y&R’s Chief Innovation Officer, has been appointed CEO of RKCR/Y&R. He succeeds Ben Kay who is moving to WPP to take on the global role of Planning Director. Sharpe, who has served as Chief Innovation Officer at RKCR/Y&R for the past three years, will focus on making innovation integral to the agency’s creative […]
Peugeot has claimed to be the first to use haptic technology in its mobile advertising in the UK, with the launch of a new smartphone video ad that uses immersive technology to capture the experience of driving. Touch technology within the ad simulates the experience of driving a car on the user’s mobile phone. A […]
Three has launched its festive campaign – Merry Birthday, to celebrate everyone in the UK with Christmas time birthdays – as the network continues its mission to make things right for the British public. Let’s face it, having a Christmas birthday can suck – from the joint presents, to the nights out that never happened […]