Zaid Al-Zaidy, CEO of advertising agency McCann London is taking the latest Apprentice casualty to task on BBC Two’s The Apprentice: You’re Fired. Together with host Jack Dee, the show’s regular panelist Romesh Ranganathan and journalist Grace Dent, Zaid will critique this week’s teams and their attempt to create an ad campaign for a new […]
Marks & Spencer has launched the latest TV ad in its “The Art Of” campaign, created by RKCR/Y&R, designed to put a spotlight on the unique quality and style of M&S products. The newest spot in the series, by RKCR/Y&R, is called “The Art Of Shopping”. Credits: Creative Team: Pip Bishop and Chris Hodgkiss at […]
McCann London are proud to present the first exhibition of the artist William Heath Robinson’s illustration work in advertising – a wide ranging exploration of his commercial commissions, hosted in the Grade 2 Listed offices of the McCann London advertising agency, one of the best examples of an Art Deco building in London. William Heath […]
Brands’ cost-per-reach is optimised when 24 per cent of a TV advertising budget is allocated to YouTube, said Eileen Naughton, Google’s managing director of UK and Ireland operations, at the Brandcast event on October 13. The Brandcast event, held at the Battersea Evolution and attended by representatives from around 900 companies and agencies, was aimed […]
Papa John’s, the third largest pizza delivery company in the world, is working with digital marketing company, Rakuten Marketing to drive digital sales through location targeting and raise awareness of a York store opening – its first in Yorkshire. Papa John’s is using Rakuten Marketing’s targeting technology to pinpoint their core audience within a three […]
Percol Coffee Co., famed for launching the first Fairtrade certified ground coffee, has launched its “Cool Beans” campaign in the UK, to support its new packaging as it relaunches its range to the market. The ‘Cool Beans’ concept sees a whole host of coffee bean characters created for the range of award winning coffee, such […]
Integrated agency LIFE has created a heart-warming consumer promotion for Velvet Facial tissue which is manufactured by leading global hygiene and forest products company SCA to boost the brand and support retailers in the peak winter sales period. Consumers can win ‘The Ultimate Night In’, worth £1,500, every week during the 17-week promotional period. The […]
Halo Foods has appointed The Gate London to work on its Fruitus, The Dormen Food Company and The Good Grain Company brands. The Gate London will work with the Halo brand teams on brand strategy, creative and media for the three brands. The account wins follow the agency’s successful TV campaigns for the Halo-owned Harvest […]
AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]
Westfield has awarded its UK and international CRM business to Havas helia following a pitch. Havas helia won the business after competing against undisclosed agencies. The pitch was run directly by Westfield. Westfield has briefed Havas helia to work alongside a number of internal departments to help develop a best in class customer experience across […]