MEC brokers TV sponsorship first for Volvic with Channel 4

MEC brokers TV sponsorship first for Volvic with Channel 4

4 Sales and MEC announce a new seven-figure sponsorship deal with mineral water brand Volvic. The deal, which runs from Tuesday 1st March until the end of 2016, represents the first time Volvic has sponsored programming on TV and the first time it has supported its natural water and flavoured Aquadrinks sub-brands with masterbrand advertising. Volvic […]

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl Launches Easter TV Campaign with All the Trimmings

Lidl, Britain’s fastest-growing supermarket, unveiled its 2016 Easter TV ad campaign on March 6 during the first break of ITV’s brand new period drama Doctor Thorne. Designed to highlight its full range of delicious, great quality and low-priced products, the campaign encourages families to choose Lidl for their entire Easter weekend shop. Lidl’s Easter campaign, created […]

MEC Launches Evolution Apprenticeship Programme

MEC Launches Evolution Apprenticeship Programme

MEC is launching Evolution, an innovative apprenticeship programme that will provide a formal qualification and life-changing career opportunities to entry-level talent. This new, market leading 12-month programme, created in partnership with Creative Pioneers Apprenticeships, is available to anyone with GCSE Maths and English Grade C and above. The apprentices will be placed in entry level […]

NABS appoints Karen Blackett as its new president

NABS appoints Karen Blackett as its new president

NABS, the advertising and media industry’s support organisation, has appointed MediaCom chairwoman Karen Blackett OBE as its new president. In her new role, Blackett will be instrumental in driving NABS’ new vision focusing on industry wellbeing. NABS’ vision sits alongside its newly defined role to improve and champion the wellbeing of everyone in advertising and […]

PSONA announces new leadership team to include Fiona Scott as MD

PSONA announces new leadership team to include Fiona Scott as MD

PSONA, the Communisis-owned agency, has unveiled its new leadership team, which includes former Elvis, Craik Jones and BBH executive Fiona Scott. Scott takes the managing director role at PSONA, working with CEO Simon Marshall to create one of the top UK customer engagement agencies. Scott’s remit is to raise awareness of the brand and promote […]

London’s Ambience Restaurant Named UK’s Top Takeaway 2016

London’s Ambience Restaurant Named UK’s Top Takeaway 2016

Online food ordering platform HungryHouse has announced the ten best takeaway restaurants in Britain. London’s Ambience, a homely and family-run restaurant serving mouthwatering Turkish style kebabs in trendy Wimbledon, has bagged the coveted top spot, including a national TV campaign. Winning restaurant Ambience, run by Tanser Ozdemir, managed to beat off stiff competition to come […]