Kayak, the travel search engine, will sponsor free New Year’s Eve services on Transport for London in 2015. TfL will also run a joint advertising campaign with Kayak to promote free travel on 31 December. The scheme has been running since 2001. The ads will feature the company’s sheep logo. Last year TfL failed to find […]
Turtle Wax recognised that most car care products were designed for men, yet women counted for 40% of sales. With a desire to make the brand more inclusive they selected Redshoe, with its experience in branding for women, to guide a strategy that would appeal to both genders. Redshoe was briefed to support the brand’s […]
Independent creative agency, RPM, has hired Jocelyn Turlan as Integrated Strategist and Gloria Cheng as Senior Shopper Strategist who will both start immediately. Turlan and Cheng will be working across RPM’s clients including Heineken, Virgin Holidays, Diageo and Sky. Both will report to Head of Strategy, John Viccars, their respective areas of expertise will enhance […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/447064710_0.mp4[/KGVID] M&C Saatchi has created a hard hitting and emotional film for Bristol based charity One25, supporting its Christmas campaign to raise awareness of the issues surrounding women involved in street sex work. Launched in December, the film will run online and target the general public in an aim to humanise sex workers […]
Thorpe Park Resort has unveiled two life-size Victorian style dolls in London to promote the world’s first psychological theme park attraction created by Derren Brown arriving in spring 2016. The incredibly realistic 4ft 7” high ‘living dolls’ shocked commuters during rush hour today and were spotted at numerous sites in London including Charing Cross Tube […]
Maxus UK announced ‘Never Stand Still’ a portfolio of initiatives to support, develop and retain its staff, demonstrating a clear commitment to diversity and healthy living. The programme is holistic, recognising that whilst a career is important it is only one aspect of a fulfilling existence. It consists of three pillars ‘For work, For Life […]
Creative agency BMB is celebrating Christmas by sending comedian Bobby Mair and his mate Dylan on an internship with Santa’s Grotto. Bobby will be broadcasting live from Lapland every day via Periscope from Monday December 7th. Will he finally discover the spirit of Christmas, or just bring Santa’s finely tuned operation to a grinding halt? […]
Arla Foods UK, the UK’s largest farmer-owned dairy company, will be calling on consumers nationwide in the run up to Christmas to support its new ‘White Wednesdays’ campaign. It aims to reach over 40 million people to encourage them to purchase its dairy products and support their farmers. White Wednesdays will focus on the four […]
Marmite, the iconic British brand from Unilever, is launching two Christmas limited edition jars, which consumers can personalise – available to buy at a pop-up store in Westfield Shepherds Bush from 23rd November to 24th December and via the Facebook app, hosted on the Marmite Facebook page, from 23rd November. Consumers will be given the […]
An unloved sprout, named Sprout Boy, makes friends with a galaxy of BBC stars including Doctor Who, Luther, Mary Berry, Will.i.am and Sherlock in the new Christmas campaign for BBC One. The campaign, which includes a TV trail, idents and social media activity, was created by RKCR/Y&R. The animated TV trail, which is narrated by […]