New research unveiled has shown the value of brand storytelling: 79% of UK adults think it’s a good idea for brands to tell stories as part of their marketing and customer communications. However, it seems they could also be doing it better, as 85% couldn’t give an example of a memorable story told by a […]
“The truth is out there… it tastes of pickled onion”
BMB London has created an online video campaign for Space Raiders, the much-loved crisp brand owned by KP Snacks. The 90-second film is shot to resemble leaked government footage capturing an alien crash landing and the subsequent alien autopsy. The film retains its authenticity right until the final moment when a Space Raider is pulled […]
Samsung is helping people to show their appreciation for dads this Father’s Day via a social media campaign, created by Cheil UK, called ‘#DadIOU’. In the run-up to Father’s Day, Samsung is asking its followers across its social media channels to tweet @SamsungUK a message to their dad with an IOU for the chance to […]
The Portsmouth City Council and Emirates, a global connector of people, places and economies, have today revealed new designs for the Spinnaker Tower in Portsmouth. The design, which reflects the city’s rich maritime heritage, as well as Emirates’ distinct branding, will feature a new blue, white and gold colour scheme. As part of an exclusive […]
Hay Hampers have recently opened a brand new shop on Rakuten.co.uk with nearly 200 hamper gifts for sale to boost the business and create a number of additional private and corporate customers. Hay Hampers Ltd are a family-run business with over 30 years’ experience supplying luxury food and wine hampers for corporate and birthday gifts, […]
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots across GTN’s “Network Drive”. This partnership seeks to connect more platforms and more messages together in a world of ever increasing complexity and technology. With the communications […]
Breast Cancer Now, the new charity created from April’s merger of Breast Cancer Campaign and Breakthrough Breast Cancer, launches June 15 with the ambition of stopping women dying from breast cancer by 2050. The largest breast cancer charity in the UK, Breast Cancer Now has vowed to fund the brightest researchers from across the UK […]
Magnum ice cream and Tesco are giving Londoners the chance to get together with friends to share moments of Magnum pleasure, as well as special offers, as part of their biggest trial of iBeacons. Customers who download the ‘Mpulse app’ will receive exclusive coupons for discounted Pink and Black Magnums when they pass by iBeacons […]
The Foundry, Leo Burnett London’s graduate-run micro-agency, and the charity Red Lippy Project have launched a new campaign encouraging young women to be screened for cervical cancer, ahead of Cervical Screening Awareness Week (15-21 June). The #FlipYourLips campaign is asking women to put on their favourite red lipstick, take a selfie and ‘flip’ it before […]
Emirates, a global connector of people and passions, and The FA, announced that the airline will become the Lead Partner of The FA Cup, to be known as The Emirates FA Cup, from next season until 2018. This season has seen one of the great FA Cup campaigns, from Middlesbrough beating Manchester City in the […]