Leading brand experience agency RPM has collaborated with Sky to design a Scottish subsidiary of its groundbreaking Sky Academy Skills Studios, with the objective of raising aspirations and improving key life skills of young people aged 8-18. The launch of Sky Academy Skills Studios Livingston, which opened its doors yesterday, follows the success of Sky […]
Budweiser has launched Dream Goal, a hunt for the greatest amateur goals from across the country. Dream Goal will be fronted by Sky Sports football talent – footballers-turned-pundits Jamie Redknapp and Gary Neville, presenter and broadcaster Ed Chamberlin and commentator Martin Tyler. The Budweiser Dream Goal competition challenges British amateur footballers to submit videos of […]
After debuting the ‘world’s biggest ice cream van’, Czech car-maker Skoda has unveiled a clever ad for its Fabia model that will test how well you pay attention. Created by AIS London and MindsEye director Luke Bellis, the ad shows a car parked on a street while a voiceover waxes lyrical about its features. As […]
Research unveiled has shown that native advertising works for most UK internet users under the age of 34: almost six out of ten (57%) will visit online content that appeals to them even if that content has been obviously paid for or sponsored. This figure rises to 63% among those aged 18-24. Written feature articles […]
Up-close and personal experiential activity developed by creative agency Space, will allow shoppers to try NIVEA In-Shower Body Moisturiser for themselves at Birmingham’s Bullring Shopping Centre and Bluewater in Kent. Activity will run from mid March. Following a competitive three-way pitch, Space was tasked to develop activity to raise awareness of this NIVEA product, and […]
Creative agency Space is putting bookmaker Coral in the winners’ enclosure with an extraordinary festival of micro-pig racing to coincide with the Cheltenham Festival that runs from 10 to 13 March. Coral’s CheltenHAM Festival will create engaging social content for punters at one of the year’s biggest sporting events, giving Coral increased share of voice […]
The Coca‑Cola Company and global music artist and entrepreneur will.i.am are excited to announce the arrival of the EKOCYCLE brand in the UK. Launching at an exclusive Shop-in-Shop in Harrods, the project aims to push the boundaries on more sustainable fashion and design. The EKOCYCLE brand has teamed up with some of the globe’s most […]
Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]
To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment. The campaign was planned and bought by Maxus, with creative from krow […]
Air France has forged a partnership with the Mayor of London to sponsor the first ever ‘Africa on the Square’, a free event taking place amidst the historic surroundings of Trafalgar Square on Saturday 11 October. Air France is looking to build brand affinity amongst the UK’s African communities, in particular the Nigerian community in […]