Around £56 million will be spent on specially designed royal baby memorabilia, as part of a retail boost worth nearly £250 million, according to analysts. The Centre for Retail Research says the increased spending will go on souvenirs, alcohol, toys books and DVDs, while brands are also releasing new lines in a bid to cash […]
McDonald’s has released an ad for its promotional summer menu, taking a light-hearted swipe at the traditional British summer weather. ‘Sun Party’, created by Leo Burnett, promotes the summer menu on offer for a limited period much like, it adds, the British summer itself.
Hat-Trick Design has created a set of stamps celebrating Andy Murray’s Wimbledon victory using a template design reserved for the event of a national sporting success. In January the consultancy was asked by the Royal Mail to create ‘a flexible design that could be adapted to suit a range of potential sports to celebrate British […]
Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]
The role of the digital leader has become more complex and demanding in this age. It has transformed into a creative-data-tech-analyst-entrepreneur- mentor who constantly needs to stay ahead of the curve. As a response to the changing needs of the market, Hyper Island – a leader in providing lifelong learning experiences for individuals and organisations […]
Panasonic UK has launched an online campaign to promote its new Smart Viera TV range and Lumix TZ40 camera. The campaign has seen review content for both products from TrustedReviews.com and whatdigitalcamera.com appear within custom made online advertising unit, Amplify. The Amplify unit will host teaser videos and advertising content about the products, links to […]
Before there were words, texts, tweets, we had body language. The Puma ‘Dance Dictionary’ is a new language of dance created to launch the new Puma Sync Fragrances. A form of non-verbal communication that enables people to speak with their bodies, encrypting words into dance moves. At the heart of the Dance Dictionary is a […]
The marketing campaign for Samsung’s Galaxy S4 is ramping up with the electronics manufacturer taking over London’s IMAX cinema for a striking out-of-home stunt. The takeover is the first of its kind for the brand and was organised through Cheil UK. Samsung’s UK marketing campaign recently kicked off with the broadcast of the first of […]
Peugeot UK is releasing a new campaign celebrating the creative and technological advances in film-making, to mark its sponsorship of Sky Movies. The work is a series of 8 idents created by Havas Worldwide London. The idents, which are directed by Ivan Bird, aim to blur the lines between the film world and the filmed […]
GoCompare.com was the most complained-about advertiser of the past year with a total of nearly 2,000 complaints, according to the Advertising Standards Authority. GoCompare.com managed to take both the number one and number two spot with ads created by Dare showing ex-footballer Stuart Pearce and presenter Sue Barker trying to silence Gio Compario, which recieved […]