Media agency Maxus has launched a new campaign for National Book Tokens called “Choosing a book is an adventure in itself”. The campaign seeks to raise awareness for the gift card and reaffirm why a National Book Token is the perfect gift for book lovers. “Choosing a book is an adventure in itself” celebrates the […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/CP_TEASER_03_converted.mp4[/KGVID] International content company, The Moment, has created a unique new television series in partnership with The Open University, exploring whether sports science is the answer to achieving perfection in sport. The show, entitled Chasing Perfection, is being aired on Channel 4, with the innovative content also being used to promote and enhance […]
Creative agency 23red has unveiled a Bluewater campaign celebrating ‘‘Christmas is here. Make it magical’ to highlight the yuletide festivities available at the retail and leisure destination in 2015. A 30 second TV ad is supported by press, digital, social, radio, outdoor, point of sale and in-mall media running throughout November and December in the […]
Maxus launched Chorus, an evolution of Maxus Partnerships, to define and differentiate its core offer of branded content, collaboration and live experiences. Chorus is starting 2016 with tranche of consumer targeted partnerships including: Red Bull, Endemol beyond, BFI and MTV. There will also be an exciting B2B initiative with the Institute of Directors. Chorus is […]
Karmarama announce that they have appointed two new members to the team, Adam Kean and Adam Whitaker who are being hired as Executive Creative Director and Creative Director respectively. Adam Kean started his career at Saatchi & Saatchi, creating famous work for Castlemaine XXXX, Le Creuset, Habitat and the Army – and was promoted to […]
Full-service agency Doner announced that it has appointed a new, world-class leadership team in its London office to drive the agency’s continued growth and creative momentum. Nick Constantinou has been named Managing Director, reporting to co-CEO David DeMuth, while Logan Wilmont has been named Executive Creative Director, reporting to co-CEO & Chief Creative Officer Rob […]
Youth charity The Prince’s Trust has partnered with independent agency Rufus Leonard to launch a refreshed visual identity and newly redesigned website offering an improved user experience for young people and supporters. The new Prince’s Trust website has been designed by Rufus Leonard to be mobile responsive, accessible and easy-to-navigate, with clear user journeys and […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/TFL-film.mp4[/KGVID] M&C Saatchi has unveiled an integrated campaign for Transport for London, targeting all road users with its One Risk message running until next spring. With the insight that we make 35,000 decisions each day, the TfL campaign encourages road users to appreciate that although many decisions are minor, making a bad one […]
Smith & Milton has hired Rob Wade to the role of group creative director to reinforce both its senior management team and its creative credentials. Wade will join Smith & Milton’s founder and group chairman Howard Milton and group managing director Ben Mott on the brand consultancy’s main shareholding board, as well as sitting on […]
Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]