Following a competitive four-way pitch process, Thorpe Park Resort has hired creative brand communications agency Taylor Herring for retained consumer PR. Taylor Herring’s main remit will be to launch the theme park’s biggest investment to date – a new star attraction from the mind of renowned master of manipulation Derren Brown. The news was announced […]
Creative agency, MATTA, have been appointed by Movember UK to help support 2015’s Movember campaign as it continues to raise money and awareness for men’s health issues. MATTA will drive support of the campaign goals and strategy, as well as implement advertising, digital and social campaigns in the UK and Europe. This year will also […]
Cinema chain Odeon has unveiled a new visual brand identity to better differentiate the brand from its competitors through ‘sensual and emotive’ imagery and dramatic landscapes. Created by Rufus Leonard the approach centres on the ‘O’ of Odeon in its signature blue set amidst a range of backdrops such as a bird’s eye view from […]
Trevor Melvin has become the latest multi-award-winning director to join Hotspur & Argyle’s rapidly expanding roster of talent. The signing follows the recent arrival of animation supremo Chris Shepherd at Hotspur & Argyle. Melvin joins H&A from RSA where he has been signed since 2008. He also previously worked with Paul Weiland and Blink. Melvin […]
Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with Thorpe Park Resort, to create the world’s first fully immersive psychological attraction for a theme park. The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art […]
Digital and direct marketing specialist, LIDA, has created a data-driven email campaign for East Midlands Trains aimed at providing customers with real-time and geo-targeted information on how long it takes to drive from their nearest station to London St Pancras. Tasked with communicating that travelling by train is primarily quicker than driving, the agency has […]
Many of us dream about owning a home. And now a new wave of a major campaign has been launched to bring people closer to this dream. The Right to Buy scheme gives tenants of local authorities and housing associations in England the opportunity to purchase their own property at a discount, with up to […]
Apple has announced partnerships with 14 leading publishers as its news app launches in the UK. Apple News brings together content from titles including the BBC, Telegraph, Guardian, Sun and Sky News and present them in a single app that will replace the built-in newsstand app as part of the iOS 9.1 update. Other major […]
In a new campaign created by Havas Worldwide London, Durex challenges the myth of social stigma around condom use, revealing a fundamental misunderstanding between the sexes. The wider campaign corrects misconceptions around STIs and unplanned pregnancy, combating the belief that they don’t happen to ordinary people. In the leading ‘When it’s on it’s on’ film […]
Great Scott! For one day only, Pepsi Max has partnered with Uber to give London-based ‘Future Day’ fans the ride of their lives in a DeLorean– to celebrate the 30th anniversary of cult hit Back To The Future II. In Back To The Future II, Marty McFly travels to the future – October 21st 2015 […]