Ford has its sights set on operating its own self-driving car network “at scale” by 2021, opting to run its own service as opposed to selling its technology to a transportation platform. The automaker is already testing a service with Domino’s and Postmates in Miami, which sees consumers offered a discount if they are happy […]
To showcase Georgia-Pacific’s Sparkle paper towels as a brand that celebrates smart and savvy choices, the Sparkle team has partnered with San Francisco-based creative agency, Cutwater, for its new Make the Bright Choice campaign, which encourages consumers to spend less on every day little messes with Sparkle paper towels. While Sparkle has always prided itself […]
Budweiser and Jim Beam bourbon toasted to the future as they join their 365 collective years of stateside distilling and brewing history to kick off a new friendship and marketing collaboration. The all-American pair introduced a new taste of history to beer and bourbon fans alike through a cross-merchandising program starting in the spring and […]
Agency veterans Paul Miser and Marie Berry launch Chinatown Bureau, a digital product studio and consultancy determined to transform the creative industry. The studio builds tools and invests in technology to make the creative business accessible to anyone. It is rooted in product roadmapping at scale to solve challenges they have experienced while working in the advertising industry […]
MDC Partners announced that it has acquired a majority partnership interest in Portland, Oregon-based digital agency Instrument. Founded in 2002, Instrument is one of the largest independent, digital brand and experience innovation companies in the U.S. The agency’s 175-person team of strategists, producers, designers, engineers and content creators helps drive businesses and engage consumers. This […]
Mirum, the global digital agency of makers, believers and make believers, is pleased to welcome two new senior hires to its San Diego HQ. Former Candyspace North America CEO, Greg Crockart, has been hired to look after one of Mirum’s largest clients, Qualcomm. Michelle Zimmerman, previously Internet Marketing Inc’s Director of Client Services, will head […]
Media and entertainment business Time Out is branching out with the unveiling of a culinary and cultural experience that promises to combine high-end food, drink and art. Time Out Market New York will be located on a prime waterfront site overlooking the East River, sandwiched between the Brooklyn and Manhattan Bridges. Opening in the fourth […]
San Diego Comic-Con is right around the corner and fans, with or without badges, have a new opportunity to quench their superhero thirst outside of the crowded Convention Centre. Grandesign, one of the fastest growing Out-of-Home media solutions companies in the country specialising in over-the-top outdoor campaigns and unique brand engagement, announces its partnership with […]
American pro golfer Rickie Fowler is the new face behind Grant Thornton’s new TV campaign. Fowler, the eighth-ranked golfer in the world and a Grant Thornton sports ambassador, will star in a 30-second spot for the firm, which will air during the Dell Technologies Match Play Tournament on March 24, 2018. In the spot, Fowler […]
Burns Group, a leading brand transformation and advertising company, announced the promotion of Chief Strategy Officer Joanne McKinney to the role of Chief Executive Officer, effective immediately. McKinney has been the strategic leader of Burns Group for the past eight years, reimagining what strategic planning means in today’s consumer-led world. In her new role as […]