Wavemaker, GroupM’s media, content and technology agency, has been appointed to lead media efforts in the US for Adobe, the award-winning software and technology leader. The appointment brings together all on and off-line media communications planning and buying across Adobe’s three core product Clouds: Creative, Experience and Document. Steve Weeks, Head of US Media Strategy […]
Procter & Gamble-owned Tide, in partnership with Saatchi & Saatchi New York, hijacked every stain free ad furthering its history of ground breaking Super Bowl efforts. While other brands, like Old Spice and Mr. Clean, showed up throughout the game, it was all part of Tide’s master plan, because no matter which “product” was being […]
Intuit Inc., maker of TurboTax, QuickBooks, Mint and Turbo, debuted its first-ever corporate brand campaign in the company’s 35-year history. The heart of the campaign is centred around a four-minute, animated short film that showcases how Intuit, with its ecosystem of products, helps power prosperity for consumers and those who work for themselves. The film […]
For the first time ever, Hyundai featured its non-profit organization, Hyundai Hope On Wheels, in its Super Bowl marketing. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience driven by Genesis, they enter what appears to be a typical security checkpoint with metal […]
Toyota is returning to the 2018 Super Bowl like never before using sports to unite and inspire during three ads in the most-watched television event of the year. The final spot to be released is from the domestic U.S., longtime campaign “Let’s Go Places,” empowering viewers to see what they’re capable of when fans […]
Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]
Indiana Farm Bureau Insurance and advertising agency Young & Laramore will debut the insurance company’s latest campaign, “Old You/Now You,” during 2018’s Super Bowl. Building on past Super Bowl success, the new creative is the latest iteration of the IFBI’s “Stop Knocking on Wood,” campaign that Super Bowl fans have come to love, now in […]
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
DiMassimo Goldstein has hired Ryan Moglia to the new position of Head of Data Insights & Activation. The agency, which bills itself as a different kind of lead brand agency focused on behaviour change, has been making headlines lately with news of new clients and significant hires. This hire continues this momentum. “Ryan and his […]
Emmy-nominated director and producer Senain Kheshgi has teamed up with advertising industry veteran and executive producer Jonathon Ker to launch Los Angeles-based MAJORITY, a new production company with an all-women roster of established and ascending directors. The company, which is backed by M&C Saatchi, will operate as its own agency-agnostic entity, with the ability to […]