This week sees the launch of the ‘Sleep Out’ OOH campaign, with creative by WCRS and media donated by Jack, in partnership with End Youth Homelessness. The annual national event challenges participants to face the cold of a winter night and swap their bed for a sleeping bag and cardboard mat, fundraising for homeless and […]
Sky Mobile has launched the next instalment of its ‘Hello Possible’ campaign starring Lily James. Created by WCRS, the campaign’s two 30” spots see James return to invite people back into the bright and optimistic world of Sky Mobile, where customers are given the freedom of a more flexible network. The first spot airs on […]
Women’s Aid and WCRS – in collaboration with the British Board of Film Classification (BBFC) – have launched a new advert created specifically for cinema that highlights the realities for children growing up in abusive households. Inspired by real experiences of domestic abuse, the advert – written and directed by WCRS’ Creative Director David Dearlove – […]
The Royal Navy has launched a new recruitment campaign for the UK’s world renowned amphibious force, the Royal Marines Commandos. The campaign gives new meaning to the Royal Marines’ long running line “It’s a state of mind†by showing that to become a Royal Marine, you have to change what you think is possible. The […]
One elephant is killed in Africa every 25 minutes. That works out to be 55 in a single day. If this is to continue, there will be no more elephants in the wild within two decades. World Elephant Day, is a day dedicated to the preservation and protection of the world’s elephants. However, with every […]
Following on from the success of 2017’s campaign, Green Flag launches the next wave of its challenger assault with a playful and provocative 30” TV spot that directly name-checks the competition. Written by Tom Madden and Morgan Hinds-Shorland and overseen by Creative Director Orlando Warner, the new ad is designed to jolt loyal AA customers […]
By 2050, the plastic polluting our oceans will outweigh the marine life. To highlight this environmental risk, WCRS has created The Ocean’s Biggest Threat, a digital out of home campaign for Sky Ocean Rescue, to mark Plastic Bag Free World Day on Tuesday, July 3. Conceived by WCRS, Engine’s creative agency, Sky Ocean Rescue: The […]
South Western Railway launches a new campaign ‘LIVE BIG’, created by WCRS, Engine’s creative agency. The campaign starts with an offer which sees kids travel for just £1, using colourful and vivid illustration to further encourage families to get out exploring. Written by creative team Jessica Watson and Alicia Job and brought to life by […]
Trainline operator TransPennine Express launches “Where Next? – Summer 2018”. Creatively devised by WCRS, the playful 30 second commercial sees real locals from 25 different northern locations have a sing-off to attract visitors to their hometowns. String and Tins supervised the singing and recording on location of the real, local cast and crafted the […]
WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]