Titan OS and ShowHeroes Strike Strategic Retail Media Deal Across the UK, Germany, and Brazil

ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces a strategic partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company, to bring retail data-powered CTV campaigns to market across the United Kingdom, Germany, and Brazil.

Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in these markets – working alongside Titan OS’s own sales team – to offer advertisers access to premium CTV video and display inventory enriched with first-party retailer audience segments from leading retailer brands in Germany, the UK and Brazil, including Currys and Casas Bahia.

This first-party retail data element is at the heart of the collaboration, enabling advertisers to reach verified, in-market shoppers and customize campaigns to specific product interests or purchase intent. Combined with ShowHeroes’ creative enhancement capabilities, local market expertise, and Titan OS’s extensive reach across connected TV households, the partnership unlocks a powerful route for brands to turn TV viewership into measurable actions.

“Partnering with ShowHeroes in these strategic markets enables us to combine Titan OS’s scale and premium content ecosystem with ShowHeroes’ expertise in CTV innovation,” says Joe Evea, SVP of Advertising and Retail Media EMEA at Titan OS. “Together, we are delivering Retail Media solutions that maximize audience reach, targeting precision, and measurable outcomes.”

The agreement arrives at a time when CTV is experiencing unprecedented growth: in Europe, 46% of all premium video views now occur on CTV, representing a 31% year-on-year increase in the first half of 2024. Brazil stands out as the largest CTV market outside the United States, with over 89 million connected TV users — a powerful opportunity for brands seeking impact at scale.

“This partnership is a strategic milestone for ShowHeroes,” says Sarah Lewis, Global Director CTV at ShowHeroes. “As CTV adoption accelerates in the UK, Germany, and Brazil, we can now bring brands closer to their audiences with high-impact campaigns powered by the unique combination of Titan OS’s premium reach and first-party retailer data as well as our creative expertise. It’s about turning attention to the big screen into meaningful consumer action.”

Available from now on, the Titan OS–ShowHeroes Retail Media solution empowers advertisers to deliver precisely targeted, creatively optimized campaigns that drive measurable results.

Source: ShowHeroes

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